VerticalResponse Honors VegNews for Email Marketing Excellence

This week VerticalResponse, a popular email marketing service provider, announced VegNews magazine as its first recipient of a Checkie of the Year Award, which recognized the vegetarian lifestyle magazine for its excellence in email marketing success.

VegNews boasts an impressive opt-in mailing list of nearly 75,000 users and sends 127 email newsletters each year. Using VerticalResponse, the magazine has achieved success through its excellent open and click-through rates. Their Checkie Award win was due to their 2009 Thanksgiving email, which was sent to their email list of 60,000 customers. Their reports reflected a 65.55% click-through rate, with an open rate of more than 32%. Because of their Thanksgiving email, traffic to the VegNews website tripled the normal rate, giving their online store a surge of orders.

Whether the timing was right—Thanksgiving is a traditionally difficult holiday for vegetarians and their loved ones—or whether the design and content was simply compelling and eye-catching, VegNews traffic increase and open rate are incredibly impressive. Email marketers everywhere can learn from VegNews’ success: building a perfect email list and creating clickable content is time well-spent. Additionally, email marketing is a highly useful tool for reaching out to clients and making sales.

If VegNews magazine can generate a 65.55% click through rate with one eNewsletter, you can easily increase your email marketing campaign readership. Here are a couple of tips to help you out. If you’re just starting out, or even if you’ve been in the email marketing game for years, these are a couple of helpful guidelines to follow:

• Make it easy for readers to sign up for your email marketing campaigns. Don’t request too much information—the more you ask for, the fewer people will likely sign up. Just ask for their name and email address.
• Utilize social media. Integrate your sign-up forms with your social networks.
• Create an archive so that potential subscribers can see past eNewsletters and are able to decide if they want to sign up.
• Blog often. This helps to build a community with prospects and potential clients, along with complementing your email marketing strategies.  You can also post comments on others’ blogs with links back to your site.

Read more tips on How to Build Your Email Marketing Contact List.

For more information on email marketing companies, visit www.Email-Marketing-Options.com.

Darcie Duttweiler
ChooseWhat.com