How To Market Your Business.

Discussion in 'General Business' started by TelesalesMatt, Jan 16, 2012.

  1. TelesalesMatt

    TelesalesMatt New Member

    How do you market your business? There are many ways on how but lead generation is one of the best way to market your business through online.

     
  2. DonaldJewell

    DonaldJewell New Member

    The best strategy is to first build trust and faith among customers for your particular brand by telling the all the advantages of your products and services then initially start with the traditional way of marketing then turn to online marketing where you can have lots of options to publish your business.
     
  3. Drew Hudgins

    Drew Hudgins New Member

    Hey Matt, I can see this was from ages ago. But still, others may be browsing (and hey, hopefully the forthcoming suggestions might even help you regardless of where you are)

    Businesses that fair well with their marketing understand there's not a single silver bullet that takes care of everything they need!

    Out of about 10 "pillars" (of marketing both on- and offline), I'll lay out a little about the most effective top 2 channels. These 2 "channels" are also very reasonable for hard working DIY'ers to adopt and see some results.

    Context: Brick n' Mortar locally owned business.


    Channel #1: Email. (the best, most lucrative… and potentially easiest!)

    I'll share the simplest way to quickest results (to start collecting emails): place a sign-up sheet at checkout. The person on the till will say something like, "People in our inner circle get to save up to 80% on certains sales! Would you like to be included in knowing about those?"

    You'll likely get a "yes" … "Great! Just sign there" [points to sign up sheet].

    Then, you'll have to follow up and actually send out email broadcast to all those shoppers who signed up!

    Imagine needing cash flow. Then sending an email to a special offer. Then getting responses immediately.

    bonus: If you're using something like PayPal or Square checkout, then you already have your customers' emails!



    Channel #2: Facebook

    Now for some, another social media channel like Twitter or Snap Chat might be very rewarding for them… yet, if someone challenged me and said, "Go tell this sea of business owners how to win online… and you only have 5 minutes to prep" then I'd stick to Facebook. Why not? Everyone's on it.

    The people who grow jaded—the ones who do NOT see any results from Facebook—are the ones who usually…

    • …sic their kids on it… and they don't know jack about connecting with people and making them feel great
    • …sic someone else—like a partner or family members—on managing this, who still falls into the same issue as stated above
    • …wear people out with promotion-only posts
    • …don't put any cash behind a post (or ad)
    • … or they do launch something, but don't get the targeting "dialed in"
    However, once you "crack the code" and figure out what to say, to the person that it matters the most to, to hear it, then you can be sitting on a gold mine.

    People "literally" build cash machines where they more-or-less insert a dollar and out pops 2… or 5 … or even 10.


    Notice. I haven't specifically said: "Go build a website"?

    Because it's a trap.

    I see too many successful businesses that just finally face it; they don't have the resources to keep a site up-to-date. So they ditch it for a Facebook page. Not everyone. But some. And I love it when people prove to the "lemmings" ;) that they can achieve some success without the blind, feel-good advice their friends might be pointing them toward.

    To sum up, no one should expect to become an expert in all three of these areas; it will indeed take time and practice. And SOME will experience results faster depending on …
    • their talents in copywriting,
    • design skills,
    • how intimately they truly know their best customers,
    • their ability to focus (and keep from getting sidetracked with the next social media "flavor of the month")
    • their team
    • the level of ownership coming from their team
    • etc
    • etc

    I know it can sound overwhelming too (that's why I just spelled out only 2), however, if you can "tie in" the same message (offer) across several of those "channels", then awesome! Do it! That cuts the work and energy. For instance, you can milk what you can get from the various channels… Facebook, a radio spot, a post card mailer, flyers posted around, and emails all point to one single event (e.g. sale, in-store promo, downtown mini-festival, etc, etc, )


    Love talking 'bout this stuff. Ping me back if I can help more.
     
    leo likes this.
  4. rollando

    rollando New Member

    Hey, good you shared, I am glad to have found this helpful reply,
     
    Drew Hudgins likes this.

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