Our goal at ChooseWhat.com is to accurately present the results of our product tests while providing you with the information needed to make an educated buying decision quickly.

ChooseWhat Methodology

Our two primary goals at ChooseWhat.com are to:

1. Truthfully present the results of our product tests and analysis;
2. Provide our visitors with enough information to make an informed buying decision in a short amount of time.

In order to accomplish these goals we follow a basic process.  When we create a new comparison and review category, we begin by researching some of the more prominent providers of a specific service. For email marketing services, this might include companies like Constant Contact, iContact, etc.  We then compile information about their pricing and various features as well as any other information that someone might consider before purchasing a service.  As our research team becomes more familiar with the products we begin testing the services to see how well they perform.  Additionally, the team tests all of the customer service channels offered by the providers and records their experiences.  We then replicate this process with the companies that are most likely to be considered by a potential client when buying a product or service in this category.

After all the information is compiled, the research team presents their findings to an assortment of our peers and management at ChooseWhat.com.  During this process we identify what a buyer really wants to know when choosing a product for that particular service, such as a list of key features or a rating on ease of use and reliability.  We let our research dictate the outcome.  The goal is to tell you what you need to know about the products in a language that anyone can understand. We often say in our meetings, “explain it to me using words that a 10 year-old can understand.”

Once we determine the organization for the research on our site, we then identify additional information that will be useful to someone planning on using one of these services, like FAQs, Buying Tips, or simple How-To’s regarding the use of the products.

Because we are not perfect, we are constantly improving our research processes, but it is our goal to be the best source of information about tools that can help you run your business.   Please let us know if you have suggestions on how we may better serve you.