STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

bring your own device

Survey: Small and Mid-Sized Businesses Show Strong Support for BYOD Initiatives, but Limited Adoption of Management Technologies

Friday, May 17, 2013

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Startup Step: Get a Business Phone System / Management / Select the Best Small Business Computer
google fiber infographic

Google Fiber in Austin – What Does It Mean to Entrepreneurs?

Thursday, May 16, 2013

Want To Know What Google Fiber Means to Entrepreneurs? Josh Ebsworth, at CWHighlights, Start-up Tech, Tips & Tricks, recently created this Google Fiber infographic for small business owners and entrepreneurs. … Continue Reading

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Startup Step: Find Office Space / Get Basic Business Software / Management
it security policy business

Small Business Security Essentials – How To Keep Your Sensitive Information Safe

Tuesday, May 7, 2013

What Is Information Security? Keeping sensitive documents safe and protected has always been a struggle for business owners, especially since the advent of the Internet. Information security has often been … Continue Reading

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Startup Step: Accept Credit Card Payments / Back Up Your Files / Get Basic Business Software / Purchase Computers / Select the Best Small Business Computer / Set Up a Fax Number
email marketing statistics 2013

Email Marketing Statistics 2013 – Email Marketing Industry Benchmarks

Wednesday, May 1, 2013

A Compilation of Email Marketing Statistics Many marketers have toted for years that email marketing “is dead”, although recent reports have shown differently. This Starticle provides you with a compilations of … Continue Reading

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Startup Step: Select an Email Marketing Service
AEHO0026

Traditional Fax Machine vs. Online Fax Service

Monday, April 29, 2013

As a startup, you’re often strapped for cash; so one of the first things you should do when deciding which products and services to use is perform a cost analysis … Continue Reading

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Startup Step: Set Up a Fax Number
texting2_0

ChooseWhat’s Top 7 iPhone and Smartphone Apps for Small Business

Tuesday, April 23, 2013

Read about ChooseWhat’s favaorite desktop and iPhone applications that boost productivity and help small business owners effectively manage their businesses.  We at ChooseWhat have used all of these applications at … Continue Reading

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Startup Step: Get a Business Phone System / Set Up a Phone Number
eco friendly office fax

Easy Ways to Go Green in Your Office – 2013 Earth Day Update

Monday, April 22, 2013

Edit: Updated “Green Your Office Tips” for Earth Day – 4/22/2013. Happy Earth Day 2013! There are several ways to go green. Several months ago, I discussed special services that … Continue Reading

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Startup Step: Set Up a Fax Number / Small Business Tax Tips / Uncategorized
tempo app smart calendar iphone

Tempo Smart Calendar App Review – Your Free Personal Assistant

Wednesday, April 17, 2013

Tempo is a revolutionary smart calendar app that manages your busy day-to-day schedule, prepares you for your upcoming meetings and networking events, and has a warm dinner waiting for you … Continue Reading

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Startup Step: Get Basic Business Software / Hire an Employee / Set Up Business Email Accounts
search engine rankings for small business

SEO for Beginners Part II: Geo-Targeted Keywords

Wednesday, March 27, 2013

Geo-Targeted Keyword Research In the first part of “SEO for Beginners,” I discussed just the basics of keyword research and the difference between long-tail and short-tail keywords. One of the … Continue Reading

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Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Promote With Social Media
taxes 2013

DIY Tax Software for Small Businesses

Monday, March 18, 2013

With less than a month until Tax Day 2013, many small business owners may still be in a rush to get their paperwork together. And as most business owners hire … Continue Reading

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Startup Step: Management / Small Business Tax Tips
copier,fax,printer

eFax Free Trial vs. eFax Free Plan

Sunday, March 17, 2013

What is the eFax free trial? eFax’s free trial is meant for you to test the full send and receive capabilities of eFax’s online fax service. The free trial gives you access … Continue Reading

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Startup Step: Get Basic Business Software / Set Up a Fax Number
email marketing segmentation

Segment Your eNewsletter to Increase Open Rate

Wednesday, March 13, 2013

Not every subscriber on your email marketing lists will have the same needs or interests, or be in the same location. That’s why you might have problems with some readers not opening your email newsletter—because you aren’t appealing … Continue Reading

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Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service
email marketing subject links

Perfect Your eNewsletter’s Subject Lines

Thursday, March 7, 2013

Email marketing software makes it incredibly easy to put out an attractive and high quality eNewsletter. Although email marketing software simplifies the process of creating an eNewsletter, it’s up to … Continue Reading

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Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service
keyword in website code seo

SEO For Beginners Part I: Keyword Research

Monday, March 4, 2013

Small Business Marketing: An Introduction to Keyword Research Whether you’ve decided to take the leap into entrepreneurship or you’re simply blogging; once you have your domain name purchased and are … Continue Reading

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Startup Step: Build Your Website / Create Basic Marketing Materials
writing-content

How To Improve Your eNewsletter Content

Thursday, February 28, 2013

If you’re not a marketing whiz or a copywriter, crafting the perfect eNewsletter can be stressful. Email marketing is known to build relationships with past and future customers, and creating … Continue Reading

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Startup Step: Create Basic Marketing Materials / Promote With Social Media / Select an Email Marketing Service
web-design-small-business

Should You Use a Website Builder

Monday, February 25, 2013

Do You Need A Website? In this technology-driven age it would unwise to conduct business without a website. A website makes it easy for potential customers to find you quickly, … Continue Reading

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Startup Step: Build Your Website / Create Basic Marketing Materials
Pile of paper

The “Do”s and “Don’t”s of Business Card Design

Thursday, February 21, 2013

If you’re a small business owner or a freelancer, you need a business card. Why? Because they are the easiest way to network quickly, attract potential clients, and are essential … Continue Reading

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Startup Step: Create Basic Marketing Materials / Order Business Cards
best email cost marketing

Why Google Analytics is Important in Email Marketing

Tuesday, February 19, 2013

Google Analytics is a web analytics solution that gives you insight to your website traffic and your marketing’s effectiveness. It allows you to analyze your traffic data in order to … Continue Reading

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Startup Step: Create Basic Marketing Materials / Get Basic Business Software / Select an Email Marketing Service / Set Up Business Email Accounts
online faxing plans

How To Pick An Internet Fax Provider

Wednesday, February 13, 2013

If you’re a small business owner, there are tools you’ll need to expand your business and help you succeed. One of the most important resources for your business is an … Continue Reading

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Startup Step: Get a Business Phone System / Get Basic Business Software / Set Up a Fax Number
home office tax deduction

Tips for Self-Employed Taxpayers for 2012 Tax Returns

Monday, February 11, 2013

Paying taxes and figuring out tax deductions can be tricky, but if you’re self-employed, maneuvering through tax returns can be downright confusing. With the help of tax software*, filing out … Continue Reading

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Startup Step: Get an EIN / Small Business Tax Tips
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