STARTicles Name Your Business

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Branding

What is a DBA and Do You Need One?

Having trouble naming your business? Confused by how to incorporate and which type of business entity to choose? We cover the best courses of action in our Startup Guide, but … Continue Reading

Startup Step: Form an LLC / Name Your Business
dotcom

How We Chose the Name “Zilker Ventures” – Which Led to ChooseWhat.com

Choosing a name for your business is one of the first steps an entrepreneur should take, but for some it can be one of the most difficult. Not knowing exactly … Continue Reading

Startup Step: Name Your Business
BIRDS

Building a Brand In-House Without Losing Your Shirt

We spoke to Birds Barbershop co-founder, Michael Portman, to talk about how Birds became a local favorite and national smash in just five years. Honestly, I was hesitant to step … Continue Reading

Startup Step: Name Your Business
hello-my-name-is

7 Rules for Choosing the Perfect Small Business Brand Name

As we said in How to Name Your Business, your business name should be something you come up with fairly quickly in order to start setting up the foundation of … Continue Reading

Startup Step: Name Your Business