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STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

reduce-project-costs

Quick Tip: Recognizing Sunk Costs

Wednesday, April 27, 2011

Being indifferent towards and developing the ability to recognize sunk costs often leads to preferable outcomes at home and in business. According to the world’s most accurate encyclopedia (Wikipedia), “sunk … Continue Reading

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Startup Step: Uncategorized
hedgehog

Startup Visionary Alan Blake on Achieving Long-Term Business Success

Tuesday, April 19, 2011

Sometimes I talk to businesspeople who tell me they’ve experienced a level of success or failure that they never could have imagined. Alan Blake is not one of those people. … Continue Reading

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Startup Step: Uncategorized
coginthemachine

Build a Business (Not a Job) Using Processes

Wednesday, February 23, 2011

As the first full-time employee of Zilker Ventures, April Coburn has seen the company grow from a handful of people to a now well-oiled machine. To what does she attribute … Continue Reading

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Startup Step: Uncategorized
refresh timer. jpg

Use Desktop Time Tracking to Accurately Log Your Hours

Friday, February 11, 2011

We’ve already discussed How to Choose the Right Project Management Tool in a previous blog, but merely selecting a project management tool isn’t going to make your employees log their … Continue Reading

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Startup Step: Uncategorized
startup-capital

7 Pitfalls to Avoid When Raising Startup Capital

Friday, January 28, 2011

“You can ruin your company within the first few days of forming it,” says Jay Jacobs, and he would know.  With a wealth of experience, ranging from being a vice … Continue Reading

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Startup Step: Uncategorized
computercash

Getting Started with Affiliate Marketing

Monday, January 24, 2011

Nearly everyone can get started with affiliate marketing, no matter what type of business you own. As long as you’re online, you can earn income (i.e. commissions) for referring business … Continue Reading

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Startup Step: Uncategorized
buy local

How to Leverage ‘Local’ to Compete with the Big Guys

Thursday, December 2, 2010

We’re living in the age of “local.” For a number of reasons, people are now choosing to support local companies instead of large, national chains that have, until now, dominated … Continue Reading

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Startup Step: Uncategorized
Continuing education

No More Teachers? How to Go Back to School While Maintaining a Career—and Your Sanity

Friday, November 12, 2010

Alice Cooper said it best: “school’s out forever!” Wait a second; not so fast there. If you’re in a career that you love—or want to try a different field—heading back … Continue Reading

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Startup Step: Uncategorized
to-do list

How to Manage Your To-Do List More Efficiently

Thursday, October 21, 2010

We’ve all got ‘em: the dreaded to-do lists. Whether you keep yours on your phone, taped to your fridge, or locked firmly in your head, you can always be more … Continue Reading

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Startup Step: Uncategorized
green_office

Easy Ways to Go Green in Your Office

Friday, October 8, 2010

There are several ways to go green. Several months ago, I discussed special services that can help your business go paperless. While some environmentally-friendly tactics can seem daunting, such as … Continue Reading

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Startup Step: Uncategorized
google-ppc

How Much is a Click Worth? Pay per Click Strategies for Beginners

Friday, September 24, 2010

When ChooseWhat’s SEM Analyst Koby Wong started as an intern with the company, he learned all about pay per click (PPC) strategies before evolving into the SEO expert he is … Continue Reading

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Startup Step: Uncategorized
crashbandicoot2

Crashing the Party: “Project Crashing” for Dummies

Wednesday, September 15, 2010

When you’re in a time crunch, ChooseWhat.com’s Project Management Associate Nick Middleton suggests “crashing the project,” which is a fancy management term that simply means shortening a project schedule. Read … Continue Reading

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Startup Step: Uncategorized
qualityfocus

How to Manage Quality Control in Your Small Business

Friday, September 3, 2010

“Every company, no matter how small you are or what industry you’re in, can benefit from Quality Control,” says ChooseWhat.com Research Analyst and Quality Control (QC) master Adam Malden.  The … Continue Reading

Comments (1)
Startup Step: Uncategorized
firefox-seo

Top SEO Add-ons for Firefox

Tuesday, August 3, 2010

ChooseWhat.com’s resident SEO expert Koby Wong strikes again.  Today he shares all the trade secrets behind his expert SEO analysis of top-performing websites (like this one).  It’s no secret that … Continue Reading

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Startup Step: Uncategorized
healthy-snacks

Sleepy, Bloated, and Confused: The Do’s and Don’ts of Office Snacking

Thursday, July 29, 2010

While all of us at ChooseWhat take pride in being healthy (we’ve taken part in 5K races together and our fridge is always stocked with low-fat yogurts and fruit), we’re … Continue Reading

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Startup Step: Uncategorized
productive meeting

Make Your Meetings More Productive in 8 Steps

Friday, July 23, 2010

We’ve all been in them–meetings that seem to drag on forever and end less productive than when they began. As a business owner, you don’t want your employees to dread … Continue Reading

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Startup Step: Uncategorized
pipe_dream

From Pipe Dream to Profit: Tips for Creative Startups and Business Owners

Tuesday, July 13, 2010

Whether it’s taking photographs or decorating cakes, you’re good at something.  More importantly you love doing it. And every now and then you stop and think, “Hey, I could do … Continue Reading

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Startup Step: Uncategorized
world's best boss

10 Traits of a Successful Small Business Owner: Do You Have What It Takes?

Friday, July 9, 2010

According to the Small Business Administration half the number of small businesses won’t survive more than five years. In order to explain why some businesses fail and some flourish, the … Continue Reading

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Startup Step: Uncategorized
procrastinating young woman 1

Boost Productivity with the (10+2)*5 Procrastination Hack

Thursday, July 8, 2010

Productivity begins with you.  Once you’ve made the decision to be more productive, you’ll be a lot happier with your job, your life and yourself in general.  That’s what many … Continue Reading

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Startup Step: Uncategorized
angry customer

Avoid These 5 Customer Service Mistakes at All Costs

Monday, June 28, 2010

Sometimes, I’m truly amazed at how badly customer service is handled by some small businesses.  Excellent customer service should be one of the main reasons customers repeatedly choose your small … Continue Reading

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Startup Step: Uncategorized
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