How Not to Be Afraid of Penguins

Even though “Penguin” may still be a four letter word within your office walls, it is important that you are addressing any optimization issues that you may still have with your website.

Sources have confirmed that Google has rolled out Penguin 2.0, or at least that is what they are calling it internally, and Matt Cutts hints that this one was bigger than the first iteration of Penguin.

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