STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

GetResponse iPhone App

Mobile Email Marketing iPhone Apps

Email marketing is a great way for businesses to stay in touch with their customers and clients by regularly sending out emails with promotions, tips, tools, advertisements, and more. Email … Continue Reading

Startup Step: Select an Email Marketing Service
Business Credit Card

Business Credit Card Caveats You Should Know About

Many people assume that a credit card is a credit card whether it is a business or personal (consumer) card. As we said in How to Select a Business Credit … Continue Reading

Startup Step: Select a Business Credit Card

15 Ways to Get the Most From Your Employees

It’s common knowledge that most employees start a job with high levels of enthusiasm. Research by the Sirota Survey Intelligence (Purchase, New York) group indicates that in 85% of companies, … Continue Reading

Startup Step: Management
IDrive iPhone App

Online Backup iPhone Apps

Backing up your files is an absolute necessity, especially if you are a small business owner. Online backup is a hosted service that stores all of your important files, folders, … Continue Reading

Startup Step: Back Up Your Files
RingCentral iPhone App

VoIP Apps For iPhone

Business VoIP systems work by placing and receiving calls over an Internet connection rather than a traditional phone line. Not only are business VoIP systems more cost-effective than traditional phone … Continue Reading

Startup Step: Get a Business Phone System

Sole Proprietorships vs. Single-Member LLCs: Which is better?

As we explained in How to Form an LLC, choosing an LLC as your business entity is the recommended choice for most business owners because it blends the benefits of … Continue Reading

Startup Step: Form an LLC / Get an EIN

Avoid Disaster: How to Make Sure Your Files are Actually Backing Up

After you’ve set up your online backup, you want to make sure it’s backing up your files properly. I use an online backup solution for my personal needs and was … Continue Reading

Startup Step: Back Up Your Files

Optimizing Your Google+ Business Page to Get More Followers

While anyone can set up a Google+ Business Page, in order for it to be useful in search engines rankings, a Google+ Business page needs to be optimized just like … Continue Reading

Startup Step: Promote With Social Media

Top Software and Cloud Alternatives to Microsoft Office

As we said in our guide on How to Get Basic Business Software, Microsoft Office is the standard when it comes to desktop software applications. However, you may want to … Continue Reading

Startup Step: Get Basic Business Software

A Guide to Designing and Printing Your Business Cards

You may not realize it, but a lot of important elements go into the design of your business cards–and they matter! If well-designed, your business card can convey professionalism, creativity, … Continue Reading

Startup Step: Order Business Cards

What NOT to Choose for a Business Mailing Address

When it comes to setting up the mailing address for your business, we recommend two primary options, a virtual mailing address from a provider such as Traveling Mailbox, or a virtual … Continue Reading

Startup Step: Set Up Your Business Mailing Address

Google+, Why Your Small Business Should Add Another Social Network

It seems that every day there’s a new social media tool vying for your attention. Heck, that might even be true, but until now there hasn’t been a new platform … Continue Reading

Startup Step: Promote With Social Media

Windows, Mac, and Linux: The Real-World Implications of Your OS

With all the fanboys, power users, and geeks out there telling you which OS is best, it can be difficult to make a decision on what computer will best suit … Continue Reading

Startup Step: Get Basic Business Software / Select the Best Small Business Computer

Incorporating Your Business – What Are The Options?

For the majority of small enterprises, business owners will want to incorporate under an LLC structure (offering you a mix of limited liability with favorable tax treatment) as recommends. … Continue Reading

Startup Step: Form an LLC

How We Chose the Name “Zilker Ventures” – Which Led to

Choosing a name for your business is one of the first steps an entrepreneur should take, but for some it can be one of the most difficult. Not knowing exactly … Continue Reading

Startup Step: Name Your Business
Port Your Fax Number

How to Port Your Existing Fax Number to an Online Fax Service

What is Fax Number Porting, and Why is it Important? Fax number porting is the process of transferring your existing fax number to a new provider. Typically, you can’t port … Continue Reading

Startup Step: Set Up a Fax Number

Top Email Marketing Services that Integrate with Salesforce

Salesforce is a business cloud computing customer relationship management (CRM) provider that currently has 82,400 customers and over 2,100,000 subscribers. In response to this sizeable market, many email marketing services … Continue Reading

Startup Step: Select an Email Marketing Service

Add a Newsletter Signup Form to Facebook

If you manage an eNewsletter campaign, you know that increasing your subscriber base is a nonstop challenge. In our last article, we cited 10 easy ways to increase email newsletter … Continue Reading

Startup Step: Promote With Social Media / Select an Email Marketing Service
QR Code

How to Use QR Codes to Market Your Business

What are QR Codes and How Do They Work? Quick Response codes, or QR codes, are two-dimensional codes consisting of black and white square modules. These codes can be scanned … Continue Reading

Startup Step: Create Basic Marketing Materials / Order Business Cards
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