STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Incorporating Your Business – What Are The Options?

For the majority of small enterprises, business owners will want to incorporate under an LLC structure (offering you a mix of limited liability with favorable tax treatment) as recommends. … Continue Reading

Startup Step: Form an LLC

How We Chose the Name “Zilker Ventures” – Which Led to

Choosing a name for your business is one of the first steps an entrepreneur should take, but for some it can be one of the most difficult. Not knowing exactly … Continue Reading

Startup Step: Name Your Business
Port Your Fax Number

How to Port Your Existing Fax Number to an Online Fax Service

What is Fax Number Porting, and Why is it Important? Fax number porting is the process of transferring your existing fax number to a new provider. Typically, you can’t port … Continue Reading

Startup Step: Set Up a Fax Number

Top Email Marketing Services that Integrate with Salesforce

Salesforce is a business cloud computing customer relationship management (CRM) provider that currently has 82,400 customers and over 2,100,000 subscribers. In response to this sizeable market, many email marketing services … Continue Reading

Startup Step: Select an Email Marketing Service

Add a Newsletter Signup Form to Facebook

If you manage an eNewsletter campaign, you know that increasing your subscriber base is a nonstop challenge. In our last article, we cited 10 easy ways to increase email newsletter … Continue Reading

Startup Step: Promote With Social Media / Select an Email Marketing Service
QR Code

How to Use QR Codes to Market Your Business

What are QR Codes and How Do They Work? Quick Response codes, or QR codes, are two-dimensional codes consisting of black and white square modules. These codes can be scanned … Continue Reading

Startup Step: Create Basic Marketing Materials / Order Business Cards

10 Easy Ways to Increase Your Email Newsletter Signups

Whether you are new or old to email marketing, growing your newsletter list is a common challenge. has put together 10 sure-fire ways you can increase your readership and … Continue Reading

Startup Step: Select an Email Marketing Service
What can The Cloud do for my Business?

What is The Cloud? (And What Can It Do for My Business?)

The cloud is an increasingly important resource for your business and your personal life.  There’s just one problem: Most people don’t know what, “the cloud” is.  The answer is actually … Continue Reading

Startup Step: Back Up Your Files / Build Your Website
Google Places Map

How to Use ‘Local SEO’ to Attract More Customers in Your Area

If you are a small, local business, you are probably wondering how you can get your website displayed in the local search results of Google, Yahoo! and Bing. The answer … Continue Reading

Startup Step: Build Your Website

How Google Voice Stacks Up Against a Small Business Class Virtual PBX

Can Google Voice Work as My Business Phone System? In 2009 Google launched Google Voice, which provides free PC-to-PC voice and video calling to users worldwide, as well as free … Continue Reading

Startup Step: Get a Business Phone System / Set Up a Phone Number
Intuit Inc. (NASDAQ: INTU), Est.1983

Intuit Anywhere: Leveraging “The Cloud” to Enhance Your QuickBooks Software

Some have predicted that the days of on-premise, desktop software are numbered as buzz about “The Cloud” and web-based applications gets louder throughout the business world. Intuit, a leader in … Continue Reading

Startup Step: Set Up the Books
buying .com versus .net

Save Your Business: Register Your .xxx Domain Name (Before a Pornographer Does)

You might not have heard the news. This past March, the Internet Corporation for Assigned Names (ICANN) approved the formation of the .xxx domain, a new top-level domain that will … Continue Reading

Startup Step: Register a Domain Name

Doing the Books: To QuickBooks or Not?

Like it or not, if you’ve started a business then you’re probably going to be doing the books on your own until you’re making enough to hire someone to handle … Continue Reading

Startup Step: Set Up the Books
email marketing statistics

How to Share Your Email Marketing Campaigns

Now that you’ve crafted a brilliant and compelling email newsletter that will no doubt captivate your subscribers, it’s not enough to just rely on subscribers opening and clicking through your … Continue Reading

Startup Step: Select an Email Marketing Service

Quick Tip: Free Alternative to MS Office Last time I checked, Microsoft Office was available for about $150.  That’s a lot of money if all you really need is a spreadsheet and a word processor – … Continue Reading

Startup Step: Get Basic Business Software

Quick Tip: Tips to Generate More Leads with Your Website

Calls-To-Action If you want your website to help you generate leads for your business, I would say the most important thing to do is to make it obvious to people … Continue Reading

Startup Step: Build Your Website

Building a Brand In-House Without Losing Your Shirt

We spoke to Birds Barbershop co-founder, Michael Portman, to talk about how Birds became a local favorite and national smash in just five years. Honestly, I was hesitant to step … Continue Reading

Startup Step: Name Your Business

Quick Tip: Choosing Your Domain Name

When brainstorming your domain name, there are a few ideas you want to keep in mind: Firstly, you want to brainstorm a few domain names that are keyword-rich, meaning those … Continue Reading

Startup Step: Register a Domain Name

Quick Tip: Recognizing Sunk Costs

Being indifferent towards and developing the ability to recognize sunk costs often leads to preferable outcomes at home and in business. According to the world’s most accurate encyclopedia (Wikipedia), “sunk … Continue Reading

Startup Step: Create a Business Budget / Management
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