STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Negative Advertising Becomes Hip

The American Association of Advertising Agencies may poo-poo negative advertising, but it isn’t going away any time soon. From McCain’s salacious attack ad against Obama, featuring Britney Spears and Paris … Continue Reading

Startup Step: Uncategorized

Study Shows More People Advertising Online

According to the latest numbers, online advertising is about to break records, but there is still much room for growth. Zenith Optimedia, a leading global media service agency, has predicted … Continue Reading

Startup Step: Uncategorized

What Obama’s and McCain’s Tax Stances Might Mean for the Future of Tax Preparation and Software

There has been an increasing reliance on tax preparation software in recent years, but will the tax software industry be affected much by the 2008 Presidential election? Tax preparation software … Continue Reading

Startup Step: Uncategorized

How to Stop Email Marketing From Becoming a Four-Letter Word

Learn how to not get indicted by a federal grand jury like Alan Ralsky and to differentiate legitimate marketing from spam. Spam: A Brief History A husband and wife walk … Continue Reading

Startup Step: Select an Email Marketing Service

Lessons from Email Marketing: How Email Could Function Better in the Presidential Campaigns

Facing criticism, Presidential campaigners employ better email marketing techniques, but their emails are still not what everyone wants to read. Just another email to skip over–that’s what Presidential campaign emails … Continue Reading

Startup Step: Select an Email Marketing Service

Put the Bat Away: Fax Machines are Dead and the Internet Killed Them

The day a purchased fax machine lands at the office is the final day that it’s top of line. It’s also the final day that it’s full of ink and … Continue Reading

Startup Step: Set Up a Fax Number
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