STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Big Health Insurance Changes Are Coming in 2016 – Is Your Business Ready?

The Affordable Care Act passed in 2010, but that doesn’t mean it’s been consistent since then. A multi-year rollout has meant plenty of changes, and in some cases plenty of … Continue Reading

Startup Step: Management

Mandrill by MailChimp- What You Need to Know

So, what’s transactional email anyway? Let’s put it this way—you’ve probably gotten hundreds of these over the course of your Internet lifetime. These emails are triggered by an individual user’s … Continue Reading

Startup Step: Select an Email Marketing Service

The 7 Incubators You Should Know About

If you’re an entrepreneur, you probably already know a little about incubators. These programs select a few lucky startups from a sizable pool of applicants based on the strength of the idea, the … Continue Reading

Startup Step: Management

Microsoft Surface Pro 4 and Surface Book Vs. iPad Pro and MacBook Air

Microsoft recently released a few new products that have definitely been turning heads. The Surface Pro 4 and the Microsoft Surface Book have been compared – by reviewers and by … Continue Reading

Startup Step: Select the Best Small Business Computer / Uncategorized

5 Reasons You Shouldn’t Use Your Personal Number for Your Business (Plus 4 Alternatives!)

If you live in the 21st century, chances are you’ve already got a personal mobile phone number. When you decide to launch a business, you might think, “I’ll just use my … Continue Reading

Startup Step: Set Up a Phone Number

The Benefits of Having an EIN As a Sole Proprietor

Sole proprietors don’t file a business tax return, so many decide to use a social security number instead of an employer identification number (EIN), on forms like W-9s. But there … Continue Reading

Startup Step: Get an EIN

Everything You Need to Know About Google Domains

In just the last few weeks, Google has taken the Internet by storm with its newly unveiled logo. Everyone seems to have an opinion about the update—even the New Yorker. … Continue Reading

Startup Step: Register a Domain Name / Uncategorized

Going Virtual With Davinci

Virtual office services give small businesses and sole proprietors the resources of a large business space, including receptionist services, a business address, and live web chat capabilities. One of the … Continue Reading

Startup Step: Find Office Space / Get a Business Phone System / Set Up a Fax Number / Set Up a Phone Number / Set Up Your Business Mailing Address

What Is a Virtual Mailroom, And Should Your Business Use One?

A virtual mailroom is a service that combines physical, paper mail with the convenience of the Internet; for a monthly fee, your mail will go to a business mailing address … Continue Reading

Startup Step: Set Up Your Business Mailing Address

5 Collaboration Tools to Make Your Life Easier

Tired of endless email threads and playing phone tag with coworkers? As it turns out, simplifying your modes of communication is one of the easiest ways to make teamwork less … Continue Reading

Startup Step: Uncategorized

Preparing for the Workplace of the Future

The workplace is changing – you need only to think back to the dial-up days to realize how quickly it’s doing so, and the role technology is playing in that … Continue Reading

Startup Step: Management

Using Pinterest to Promote Your Small Business

So you’ve decided to venture into the uncharted territory that is Pinterest. Fortunately, the same basic principles of Twitter and Facebook success apply here. However, Pinterest boasts a unique set … Continue Reading

Startup Step: Promote With Social Media

The Best Virtual Meeting Tools

With more and more companies embracing telework, and with online tools increasing their reach, virtual meetings have become an invaluable business tool. File sharing, video conferencing, and online collaboration have … Continue Reading

Startup Step: Management

10 Great Tools for Integrating Your Small Business with Social Media

10 Great Tools for Integrating Your Small Business with Social Media One of the easiest ways to encourage customer loyalty is social media activity. Platforms like Facebook and Twitter are … Continue Reading

Startup Step: Promote With Social Media

Top 5 To-do List Apps to Kick-start Productivity

It’s easy to be overwhelmed by responsibilities. We’ve all been there—maybe you can’t figure out where to start on a new project, or maybe reminders hastily scrawled on Post-its just … Continue Reading

Startup Step: Get Basic Business Software

How To Use YouTube To Market Your Business

Online and social media audiences have been moving away from text alone and toward images and video over the last few years – which is why platforms like Instagram, Vine, … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media

WordPress versus Website Builders – Which Should You Use?

When it comes to having a good website for your business or organization, it can be hard to decide which platform or system to go with. There are lots of … Continue Reading

Startup Step: Build Your Website

What Does The Future Hold For QuickBooks Desktop?

If you’re a QuickBooks user, you may have noticed that Intuit is shifting a lot of focus onto QuickBooks online. In 2014 Inuit dropped the prices on QuickBooks’ Simple Start, … Continue Reading

Startup Step: Get Basic Business Software / Management

Top 5 Great (Free!) Note-Taking Apps

As every note-taking app fits a slightly different personality, it’s easy to become frustrated with the sheer number of options available–even convinced that you’ll never find something that perfectly suits your needs. … Continue Reading

Startup Step: Get Basic Business Software

Media Monitoring With Mention

There are a few different tools for monitoring the Internet for brands or topics; most people know Google alerts, for instance. But what if you want to expand your monitoring … Continue Reading

Startup Step: Create Basic Marketing Materials / Management
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