1. How much do you love the business? 2. How much do you know about the business? 3. What is your experience in the industry? 4. What resources do you have at your disposal to start? 5. What are the market trends? 6. What is the value proposition of the business? 7. What are the barriers to entry to the market? 8. What needs are unsatisfied? 9. What are the possibilities for growth and expansion? 10. What is your vision?