Responsive web design Nowadays, websites that do not adapt their content to mobile devices do not make much sense. Most of the current traffic on the internet comes from smartphones or tablets. Therefore, a good user experience from these devices is essential, also for positioning. Fast loading time The loading time is directly related to the time users spend. If a web takes a long time to load its content, the user can despair and flee from our website. We must control the loading time of our home page and all of our inside pages. The user can reach our website from any of them. Have a good home page The cover is the most important page on the web. Define the design and characteristics of the rest. We must take care of all aspects: Structure, design, color, content, SEO ... It is the page that most visitors will receive and. Therefore, the one with the highest authority. Must link to the other internal pages of the website. Simple navigation The user who visits us must be able to find what they are looking for without much difficulty. The information must be clear, without overloading the elements of the menus. If a user is lost on our website, we will also lose it. Nice design A web design with many elements loads the view of the user and creates a feeling of overwhelming. That chaos will only scare the visitor. A minimalist design with the strictly necessary visual information will improve the user experience. Color balance We will use a balanced color combination that provokes in the user the sensations that we are looking for. Depending on the theme of the website, the range of colors will be different. Font size The letter should be easy to read for any user and adaptable to different devices. The typography must also be chosen carefully so that it can be visible on any screen size. SEO You have to think about the positioning when designing the web, the content and the source code have to be optimized but without going too far. Google's algorithms change periodically, so you have to work on SEO constantly. Original web content We must offer relevant and quality content to our audience. Avoiding copies so as not to damage the positioning and without over-optimizing the content. The use of images or video is a great idea, users show more interest in audiovisual content and Google as well. Call to clear action Vital if what we want is to sell. It is recommended that each internal page have its own call to action. Of course, without overloading the web with these elements. The message must be clear and attract the attention of the potential client to achieve conversion.