CENTRALIZE ALL CUSTOMER INFORMATION IN A SINGLE DATABASE The use of this tool facilitates the insertion of records in an organized and common to the entire company which allows us to obtain a complete and global view of our databases, whether current, past or potential customers. IMPROVE PRODUCTIVITY This tool facilitates both the introduction and management or retrieval of information. CONVERT THE DATA INTO USEFUL INFORMATION A CRM provides not only all the information related to the client but also all that has to do with the policies, strategies and commercial department. This will allow us to establish from work routines to make decisions directly related to the sale, independent of the different agents that are involved. ENABLES CUSTOMER SEGMENTATION By entering the information as a record, we can study and analyze the segmented sales and purchase data in order to further specialize promotions and customer-directed communication. GREATER CUSTOMIZATION The disposition of the information in the CRM allows us to get to know our clients at a glance and in this way to deal with it in a specific way, adapting our commercial policies to their tastes. MORE CONTROLLED MANAGEMENT Know the status of orders, stock, budgets, service times, allows directing more effectively and appropriately. INCREASE THE PROBABILITY OF RETAINING CUSTOMERS OR INCREASING THEIR CONSUMPTION By knowing the purchase cycle of customers, their tastes, habits or media in which you participate, we can create special promotions to increase your purchases. INCREASE THE POSSIBILITY OF ATTRACTING CUSTOMERS A detailed follow-up with the key information will allow us to schedule new contacts without being repetitive or careless with our potential client. LOYALTY TO YOUR CUSTOMERS All the information generated and commented on what it achieves is to strengthen the links of the clients with our brand or products by feeling treated in a personal and unique way. RESULTS ANALYTICS Having a CRM allows immediate access to statistics, campaigns, results, and status of customer behavior and analyze how the changes and changes in business strategies affect the behavior of sales.