How Startups Can Benefit from Digital Marketing

Discussion in 'Website Development & Online Marketing' started by Yug Dewalkar, Feb 22, 2019.

  1. Yug Dewalkar

    Yug Dewalkar New Member

    If you are starting up your own business, it is important that you imbibe the latest tech trends to be successful and have a long-lasting fruitful journey in the industry. Marketing your product or service requires circumspection at the highest degree and resorting to innovative measures using the available online tools. It is important to realize that in the world of Digital Marketing there are no shortcuts. Persistence is the key here, and with time, favorable outcomes are bound to come.

    To understand the essentials of digital marketing and its implementation, let us first take a quick look at a few terms that are associated with this vast and dynamic field.

    1. Search Engine Optimization (SEO)

    SEO means integrating your website in a way that it achieves a favorable rank on relevant search engines such as Google, Bing, and Yahoo. The higher your webpage rank on these search engines the greater are your chances to gain more users, who can then be converted into new customers for your business. It is a solid marketing strategy that will give you and your business impressive results. It involves optimizing different parts of your website such as title tags, page content, page speed, alternative text for images, etc. Off-page SEO, on the other hand, refers to enhancing the domain authority of your website by creating a vast array of high quality of back-links.

    2. Social Media Marketing (SMM)

    The meteoric rise of social media and the relevance it has on our lives signifies the importance of using this medium as an effective marketing channel. Social Media websites like Facebook, Instagram and Twitter offer entrepreneurs and business enterprises the opportunity to market their product and services to the target audience. Making full use of this platform is an essential requisite for startups.
    Social media websites are an effective platform for marketing because you can reach out to your target audience, customize the reach according to your budget and track down potential leads. Startups must have a clear vision regarding the kind of online users they want to attract and the amount of money they can spend on this marketing practice. The ROI should be your primary concern while doing Facebook or Instagram ads. Startups need to be aware of the ever-changing algorithms of social media websites and strive to engage the audience with the content they want to promote.

    3. Pay Per Click (PPC)

    While at the initial stages of your business, it is critical that you draw as many users as you can to your website. High traffic will further lead to enhanced chances of conversions. Pay Per Click (PPC) is an internet business mechanism that allows you to draw direct traffic on to your website at a price which needs to be paid to the host website. Engaging with your target audience is an important aspect of digital marketing that can be accomplished with the PPC model of online marketing. The revenue model again must be carefully constructed, and it must adhere to the budget. Once startups start to gain online visibility, they can effectively engage the audience and start acquiring loyal customers. A successful PPC campaign helps startups gain a substantial customer base, and also enhanced brand awareness.

    4. Email Marketing

    Engaging with the target audience benefits startups in gaining more leads coupled with a high website traffic volume. It is a cost-effective way to interact with targeted customers. An extensive analysis of user behavior, their likes and dislikes are a must before starting an email campaign. Startups can not only consolidate their existing customer base but also build brand loyalty through this marketing module.
    An integral part of the dynamic field of digital marketing is email marketing. Creating attractive promotional emails about products and services and engaging the audience with those is an effective tool that startups need to imbibe and implement in the to successfully gain loyal customers.

    5. Content Marketing

    Startups must have a clear content marketing strategy to become a successful brand on the internet. There are certain fundamentals which you must address before creating content for your website. Knowledge about your own product and services and how relevant they are to your target audience is essential. The content on the website of a startup should not simply be a propaganda text, but it should talk about in detail how it solves real-life situations for prospective buyers of a product or service. Moreover, content must not be simply targeted to potential customers, but it should also cater to the existing customers.

    As the world of global technology evolves at the end of each passing day, business organizations, especially startups must absorb the latest digital marketing trends to become a successful enterprise. The world of Digital Marketing is vast, and it has plenty of elements. It requires an understanding of these the intricacies of digital marketing to be a successful startup business enterprise.
    Last edited by a moderator: Feb 22, 2019
  2. Charles T

    Charles T Administrator

    @Yug Dewalkar You've identified some great silos of digital marketing here. Thanks for your post!

    FYI, I removed your optimized link. Please do not include optimized links within future posts. You're welcome to include links in your user bio (which appears below your posts).
  3. Aaron

    Aaron New Member

    Appreciation for writing this post. I would like to add some areas of Digital marketing (that a start-up can be benefitted from) to make this post more resourceful.

    Display Advertising

    Many people visit blogs, forums, and other websites that are interesting or useful to them. Digital marketers can reach out to these potential customers by placing relevant display ads on these third-party sites.

    These include banners, boxes, interactive ads, video ads, interstitial ads, overlays and other similar ads that are linked to a landing page or website.

    Display advertising creates greater brand awareness as well as generate highly targeted traffic that may convert into leads or sales. Payments for these display ads are usually based on Cost-Per-Impression (CPM) which is usually more cost-effective compared to the Cost-Per-Click (CPC) scheme typical of PPC advertising.

    Affiliate Marketing
    If you need to reach a wider and more global audience, you need not hire someone from other locations. All you need to work with are affiliate marketers who can do the job for you for certain percentages in commissions when they sell your products – a perfect example of the pay-per-performance online business model.

    Global e-commerce sales exceeded 1.2 trillion dollars last 2013 according to eMarketer, with affiliate marketing doing its share to boost this market up. Forrester, on the other hand, predicts affiliate marketing to reach levels of up to $4.5 billion by the year 2016.

    Online Public Relations

    Online PR can be considered a part of Content Marketing in general for the main principle is to create promotional content that will be used for generating branding and creating traffic through exposure in online PR networks. Some of these channels are free to join while some require some joining/subscription fees before you could publish press releases.
    Charles T likes this.
  4. pippasmi

    pippasmi New Member

    Totally agree with this but Pay Per Click is a bit costly. I think you're better off investing in good SEO and Social Media Marketing because it really pays off in the long run.

    Though I'd say PPC is good if you are in the ecommerce industry.
    Charles T likes this.
  5. James Greenwood

    James Greenwood New Member

    If I am not wrong, you should also include video marketing among these suggestions. That one is counted among the leading social media marketing strategies in current times.
    Charles T likes this.
  6. Charles T

    Charles T Administrator

    @James Greenwood highly agreed! There are plenty (and growing) studies that prove that video can make a huge impact in giving your brand an edge.

    A local (to our location in Austin, TX) video marketer, Invodo, has done very well for itself by carving out this niche of video production.
    leo likes this.
  7. James Greenwood

    James Greenwood New Member

    Thanks, Charles :)
  8. the ceo

    the ceo Member

    Thank you for sharing this
    Charles T likes this.
  9. Aishley

    Aishley New Member

    Yeah, digital marketing can be a great way to market and get exposure for your startup. There are various strategies as you shared above that we can use in our marketing. For PPC advertising success we require landing page optimization so that we can receive maximum conversions from it. Optimizing different elements help in receiving a high conversion rate.
    Charles T likes this.

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