Step 1 After doing some research, select an email service provider that suits your needs. Compare the price of each provider and the number of emails you can send for that price. There are companies that charge you for each email you send, while others charge you based on the size of the list. If your mailing list is small, consider using MailChimp, which offers a free package of mailing lists with less than 2,000 names. If you have a non-profit organization, consider using VerticalResponse, which allows 501 (c) (3) organizations to send 10,000 free emails per month. Other popular services include AWeber and Constant Contact. Step 2 Open an account with the email service provider you selected. Step 3 Choose a template to start your email or newsletter. Most providers offer free templates that come preloaded with graphics. These providers test these templates to make sure they are displayed correctly in a wide variety of email clients, such as Yahoo !, Gmail, Microsoft Outlook and Mac Mail. Step 4 Customize the template by adding your company's logo and changing its colors to your company's. Step 5 Add the content of your email or newsletter to the template. Step 6 Upload your email list. You can export a list of relations of your current clients from your database manager or make your own using Microsoft Excel or another spreadsheet program. Export a ".csv" file from the spreadsheet program and upload it to the service provider. Step 7 Try the email All providers of this type of service provide a test function, so you can send a copy of the email to review before sending it to your list. Step 8 Send the mail to your list. Step 9 Check the indicators. All providers collect data on the performance of your campaign. You can check how many people open your email, the number of people who click on the links in the email and the number of people who sent the email to a friend. Use these parameters to make decisions about mail campaigns in the future.
