How to Effectively Promote Your Content on Facebook

Discussion in 'Social Media' started by clinicspa, Jun 14, 2018 at 5:05 AM.

  1. clinicspa

    clinicspa New Member

  2. Charles T

    Charles T Administrator

    Good topic @clinicspa ! Facebook is a great place to promote your business and your content because it has a more captive & engaged audience than many other mediums.

    One way to get extra eyes on your post is to use # (hashtag) terms that are relevant to your post and/or @ (tag) any other companies or individuals that are mentioned in it. Make sure it is being shared publicly (globe symbol) so that it has a chance of reaching the most people.

    If you're willing to pay a little, another great tactic is to "Boost" your post with Facebook's Ad Manager. Determine your budget and the intended audience - in your case this may be those interested in spas, wellness, and so on; and further narrow down the ideal viewer's age range, location, etc. criteria to target the post. Then experiment with a short duration Boost before graduating to a bigger or longer one.

    Make sure the post catches someone's eyes as they scroll (put yourself in their position). If the title and picture exemplify what the post is about, then you're more likely to get worthwhile impressions and clicks!
     
    leo likes this.

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