How To Market Your Business.

Discussion in 'General Business' started by TelesalesMatt, Jan 16, 2012.

  1. TelesalesMatt

    TelesalesMatt New Member

    How do you market your business? There are many ways on how but lead generation is one of the best way to market your business through online.

  2. DonaldJewell

    DonaldJewell New Member

    The best strategy is to first build trust and faith among customers for your particular brand by telling the all the advantages of your products and services then initially start with the traditional way of marketing then turn to online marketing where you can have lots of options to publish your business.
  3. Drew Hudgins

    Drew Hudgins New Member

    Hey Matt, I can see this was from ages ago. But still, others may be browsing (and hey, hopefully the forthcoming suggestions might even help you regardless of where you are)

    Businesses that fair well with their marketing understand there's not a single silver bullet that takes care of everything they need!

    Out of about 10 "pillars" (of marketing both on- and offline), I'll lay out a little about the most effective top 2 channels. These 2 "channels" are also very reasonable for hard working DIY'ers to adopt and see some results.

    Context: Brick n' Mortar locally owned business.

    Channel #1: Email. (the best, most lucrative… and potentially easiest!)

    I'll share the simplest way to quickest results (to start collecting emails): place a sign-up sheet at checkout. The person on the till will say something like, "People in our inner circle get to save up to 80% on certains sales! Would you like to be included in knowing about those?"

    You'll likely get a "yes" … "Great! Just sign there" [points to sign up sheet].

    Then, you'll have to follow up and actually send out email broadcast to all those shoppers who signed up!

    Imagine needing cash flow. Then sending an email to a special offer. Then getting responses immediately.

    bonus: If you're using something like PayPal or Square checkout, then you already have your customers' emails!

    Channel #2: Facebook

    Now for some, another social media channel like Twitter or Snap Chat might be very rewarding for them… yet, if someone challenged me and said, "Go tell this sea of business owners how to win online… and you only have 5 minutes to prep" then I'd stick to Facebook. Why not? Everyone's on it.

    The people who grow jaded—the ones who do NOT see any results from Facebook—are the ones who usually…

    • …sic their kids on it… and they don't know jack about connecting with people and making them feel great
    • …sic someone else—like a partner or family members—on managing this, who still falls into the same issue as stated above
    • …wear people out with promotion-only posts
    • …don't put any cash behind a post (or ad)
    • … or they do launch something, but don't get the targeting "dialed in"
    However, once you "crack the code" and figure out what to say, to the person that it matters the most to, to hear it, then you can be sitting on a gold mine.

    People "literally" build cash machines where they more-or-less insert a dollar and out pops 2… or 5 … or even 10.

    Notice. I haven't specifically said: "Go build a website"?

    Because it's a trap.

    I see too many successful businesses that just finally face it; they don't have the resources to keep a site up-to-date. So they ditch it for a Facebook page. Not everyone. But some. And I love it when people prove to the "lemmings" ;) that they can achieve some success without the blind, feel-good advice their friends might be pointing them toward.

    To sum up, no one should expect to become an expert in all three of these areas; it will indeed take time and practice. And SOME will experience results faster depending on …
    • their talents in copywriting,
    • design skills,
    • how intimately they truly know their best customers,
    • their ability to focus (and keep from getting sidetracked with the next social media "flavor of the month")
    • their team
    • the level of ownership coming from their team
    • etc
    • etc

    I know it can sound overwhelming too (that's why I just spelled out only 2), however, if you can "tie in" the same message (offer) across several of those "channels", then awesome! Do it! That cuts the work and energy. For instance, you can milk what you can get from the various channels… Facebook, a radio spot, a post card mailer, flyers posted around, and emails all point to one single event (e.g. sale, in-store promo, downtown mini-festival, etc, etc, )

    Love talking 'bout this stuff. Ping me back if I can help more.
    Aishley and leo like this.
  4. rollando

    rollando New Member

    Hey, good you shared, I am glad to have found this helpful reply,
    Drew Hudgins likes this.
  5. victoria grace

    victoria grace New Member

    You market your business by getting the word out.
    Last edited by a moderator: Feb 27, 2018
  6. James Cole

    James Cole New Member

    There are many effective strategies to market your business. I totally agree with what Drew has said, social media can help a lot in promoting the business. Other than this, there are many other options like manual efforts which can promote the business. For some better and effective advice, one can go with the consultation of new business formation New Jersey and can make the best efforts in making your business grow.
    Last edited: Jun 2, 2018
  7. Charles T

    Charles T Administrator

    @James Cole it seems that your link doesn't work. I also tried the root URL and it appears to not be live yet.
  8. victoria grace

    victoria grace New Member

    Reaching out people by building relationships. You can send emails and private messages to your target people
    Charles T likes this.
  9. the ceo

    the ceo Member

    Having the best product or service in the world is not enough, you also have to know how to sell it. We have gathered the advice of various experts on how to do it.
    Make it known. The first thing to do is effectively promote the new product or service since it will not be sold. For this, it is necessary to be convincing, use elaborate arguments and be transparent at all times.
    Accept the failures and not get discouraged. Before succeeding, some failures often come. Therefore, despite the difficulties, it is important not to be discouraged and to continue trying to open a gap in the market. If necessary, you will have to touch some doors to seek help and collaboration and stay strong so as not to succumb.
    Do not be arrogant We should never lose confidence in ourselves and in the product or service we are trying to sell. But you do not have to be arrogant with customers either, something that would irreparably take you away.
    Succeed with customers Our offer should be directed to the people that really interest them. Market research and audience segmentation can be very helpful.
    Know the sector. There are people who launch themselves to sell products of a sector that they do not know, which usually leads to the most absolute failure. To avoid this, we must first study the industry in which we want to introduce. This will give greater security and help sales.
    Differentiate our product Selling or launching a new product to the market is complicated, due to a large number of competitors and the variety of existing offers. Therefore, our product must have some feature that makes it really different from the others in the competition.
    The sales network If you already have an established distribution channel, you can take advantage to offer the new product to the clients or intermediary businesses that are part of that channel. You can also search for sellers that have a client portfolio of similar or complementary products that we want to market. Another formula is to hire sellers who go out to offer our products to consumers or other intermediary businesses. And, of course, we must place our offer on the Internet, both on our page and in others where it can be promoted.
    Do not spam Any help is little. It will be necessary to study the best formula to use the new technological tools and social networks to promote the products, although we will also have to be careful not to get too hasty. The heaviness or overabundance of information is not good.
    Be honest Do not lie or hide information from the client. It is not about cheating but about influencing the advantages of a product or service and highlighting what makes it different. This will be enough to get the attention of the public.
    Improve the product. If after all the attempts we can not start the sales, it will be the moment of reflection. We must study again its characteristics and the attitude of the public before them. And then simply improve it.
    Charles T likes this.
  10. Charles T

    Charles T Administrator

    @the ceo really great, positive advice here! Thanks for your post!
  11. roxane

    roxane New Member

    Wow, such good info. Having a business and making it work is no easy job.
  12. According to me, online promotion is the best way to market your business without any physical efforts. But you should also continue with offline methods. Keep giving the best services to your customer they will be a marketing tool for your company. Words of mouth also play a significant role in marketing.
    Charles T likes this.
  13. Charles T

    Charles T Administrator

    @Cosmo Synthetic Paper is right! Word Of Mouth can be an invaluable reference for your business. Customers are much more likely to trust recommendations from people they know, and often this promotional method is free to the business (compared to traditional, less effective advertising), so it's worth seriously examining.

    Look into incentivizing referrals from your current customers in the form of discounts, rewards, etc. It's highly worth your time to set up!
  14. SamuelKennedy

    SamuelKennedy Member

    Efficient methods to market the business are as follows:-
    • Publish Great Content
    • Create Instructional Videos
    • Have Conversations with People
    • Leverage Your Brand
    • Collaborate
    • Give a speech
    • Build relationships
    • Offer coupons
    • Recycle Your Content
    • Online Contests
    • Join in on Local Contests, etc.
    Charles T likes this.

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