Hey Eddy, thanks for the thought-provoking post. I actually have a personal connection to Chattanooga in that my girlfriend's sister has lived there for about six years now and her husband owns and operates a local recycling business called Scenic City Recycling. Have you heard of it? Anyways, from the first glance at your website I can tell you are on the right track. The site looks very modern, and the large buttons from the top nav to the signup link are extremely enticing. The fact that you've already created an iPhone app definitely puts you ahead of the game. The slideshow on the homepage is very aesthetically pleasing and makes me want to come back to Chatt-town ASAP. I really don't have too many negative things to say about your website at the moment, but I'll forward your post on to some of our staff and other ChooseWhat members who might be able to give you greater insight by approaching your website from different perspectives.