From LinkedIn to Facebook to Instagram to Twitter, a multi-directional social media marketing strategy is no longer optional. Maintaining a strong presence on social media provides the opportunity to not only connect with potential buyers, but also keep an eye on your competitors and their activities. SMM is one of the best tools for leads nurturing and for bilateral communication with your market.
I do agree with your statement, have you learned about tools that automate social media tasks. They are highly recommended for the big organization who think it's a must to have a rigid social media presence.
In order to do the best marketing of your products or services. There are a lot of things you should consider apart from social media, for example SEO, paid Ads and much more. I agree with your statement that social media is one of the best ways to do the marketing of any product or services.