My coworker recently wrote great article with 4 questions to ask yourself when naming your business: http://directincorporation.com/blog/2011/07/19/4-questions-to-ask-yourself-when-naming-your-business/ Here are some of the questions she asked: * Is it reflective of our services? * Should I use a family name or a trade name? * How will it look written out? * Is it easy to pronounce? * Does it distinguish me from the competition? * What connotations does my proposed name evoke?" With the importance of websites now for small business, it's also important to look for a business name that will come with a great domain name. So you should also look at whether the domain name you want is available, and whether it will be easy to find and remember. Anyone have any other tips? How did you choose your company's name?