Amber Hauptman

Amber Hauptman

Search Engine Marketing (SEM) Manager, ChooseWhat.com

http://www.choosewhat.com

Amber Hauptman joined ChooseWhat.com in February 2012. Bringing her experience in new media strategy and as a previous business owner, Amber is excited to join the ChooseWhat SEO/SEM team. Prior to joining the team, Amber successfully built and managed online communication for companies large and small; applying accountable, results based solutions to their marketing challenges. A transplant Austinite from Dallas, Amber loves kayaking, crafting, biking and most of all playing with her dog, Pepperoni Pizza.

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All STARTicles by Amber Hauptman

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

it-security-essentials

Small Business Guide to Information Security

Security has always been a struggle for small businesses. In this day of connectivity, it is almost impossible to for a business to go a full year without encountering some … Continue Reading

Startup Step: Back Up Your Files / Management
bring your own device

Survey: Small and Mid-Sized Businesses Show Strong Support for BYOD Initiatives, but Limited Adoption of Management Technologies

[repostus jump=4 hash=e6e7c06e4c5247dd5c45c250f1255881 title=Survey%3A+Small+and+Mid-Sized+Businesses+Show+Strong+Support+for+BYOD+Initiatives%2C+but+Limited+Adoption+of+Management+Technologies host=MarketWired short=1FzTN snip=SOURCE%3A+Spiceworks+May+16%2C+2013+05%3A00+ET+Eighty-Four+Percent+of+Respondents+See+Security+Threat+Due+to+Employee+Loss%2C+Theft+or+Misuse+of+Mobile+Devices+LONDON+and+AUSTIN%2C+TX–%28Marketwired+-+May+16%2C+2013%29+-+The+proliferation+of+mobile+devices+in+the+workplace+and+the+growing+support+for+bring-your-own%26hellip%3B thumb=5711187]

Startup Step: Get a Business Phone System / Management / Select the Best Small Business Computer
google fiber infographic

Google Fiber in Austin – What Does It Mean to Entrepreneurs?

Want To Know What Google Fiber Means to Entrepreneurs? Josh Ebsworth, at CWHighlights, Start-up Tech, Tips & Tricks, recently created this Google Fiber infographic for small business owners and entrepreneurs. … Continue Reading

Startup Step: Find Office Space / Get Basic Business Software / Management
it security policy business

Small Business Security Essentials – How To Keep Your Sensitive Information Safe

What Is Information Security? Keeping sensitive documents safe and protected has always been a struggle for business owners, especially since the advent of the Internet. Information security has often been … Continue Reading

Startup Step: Accept Credit Card Payments / Back Up Your Files / Get Basic Business Software / Purchase Computers / Select the Best Small Business Computer / Set Up a Fax Number
email marketing statistics 2013

Email Marketing Statistics 2013 – Email Marketing Industry Benchmarks

A Compilation of Email Marketing Statistics Many marketers have toted for years that email marketing “is dead”, although recent reports have shown differently. This Starticle provides you with a compilations of … Continue Reading

Startup Step: Select an Email Marketing Service
eco friendly office fax

Easy Ways to Go Green in Your Office – 2013 Earth Day Update

Edit: Updated “Green Your Office Tips” for Earth Day – 4/22/2013. Happy Earth Day 2013! There are several ways to go green. Several months ago, I discussed special services that … Continue Reading

Startup Step: Set Up a Fax Number / Small Business Tax Tips

Tempo Smart Calendar App Review – Your Free Personal Assistant

Tempo is a revolutionary smart calendar app that manages your busy day-to-day schedule, prepares you for your upcoming meetings and networking events, and has a warm dinner waiting for you … Continue Reading

Startup Step: Build Your Team / Get Basic Business Software / Set Up Business Email Accounts
email marketing segmentation

Segment Your eNewsletter to Increase Open Rate

Not every subscriber on your email marketing lists will have the same needs or interests, or be in the same location. That’s why you might have problems with some readers not opening your email newsletter—because you aren’t appealing … Continue Reading

Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service
email marketing subject links

Perfect Your eNewsletter’s Subject Lines

Email marketing software makes it incredibly easy to put out an attractive and high quality eNewsletter. Although email marketing services simplify the process of creating an eNewsletter, it’s up to you … Continue Reading

Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service

How To Improve Your eNewsletter Content

If you’re not a marketing whiz or a copywriter, crafting the perfect eNewsletter can be stressful. Email marketing is known to build relationships with past and future customers, and creating … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media / Select an Email Marketing Service

Should You Use a Website Builder

Do You Need A Website? In this technology-driven age it would unwise to conduct business without a website. A website makes it easy for potential customers to find you quickly, … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials

The “Dos and “Don’ts” of Business Card Design

If you’re a small business owner or a freelancer, you need a business card. Why? Because they are the easiest way to network quickly, attract potential clients, and are essential … Continue Reading

Startup Step: Create Basic Marketing Materials / Order Business Cards
best email cost marketing

Why Google Analytics is Important in Email Marketing

Google Analytics is a web analytics solution that gives you insight to your website traffic and your marketing’s effectiveness. It allows you to analyze your traffic data in order to … Continue Reading

Startup Step: Create Basic Marketing Materials / Get Basic Business Software / Select an Email Marketing Service / Set Up Business Email Accounts
online faxing plans

How To Pick An Internet Fax Provider

If you’re a small business owner, there are tools you’ll need to expand your business and help you succeed. One of the most important resources for your business is an … Continue Reading

Startup Step: Get a Business Phone System / Get Basic Business Software / Set Up a Fax Number
home office tax deduction

Tips for Self-Employed Taxpayers for 2012 Tax Returns

Paying taxes and figuring out tax deductions can be tricky, but if you’re self-employed, maneuvering through tax returns can be downright confusing. With the help of tax software*, filing out … Continue Reading

Startup Step: Get an EIN / Small Business Tax Tips
captain planet elements in marketing

Five Elements of Inbound Marketing Infographic

Recently, we came across this great infographic by AXZM detailing the five elements of inbound marketing for your business. While they seemed to have channeled Captain Planet to design and … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Promote With Social Media / Select an Email Marketing Service

Tax Tips for College Students and The Recently Graduated

For a student out on his or her own for the first time, anything to do with taxes is incredibly confusing. Should you even file a 2012 tax return? What … Continue Reading

Startup Step: Small Business Tax Tips
eco friendly office fax

Who Should Use Online Fax?

A Breakdown of Frequent Internet Fax Users While online fax services are gaining in popularity, they aren’t right for every business. If your company is pretty large and you send a lot … Continue Reading

Startup Step: Get Basic Business Software / Management / Set Up a Fax Number
free tools for business owners

Free Website Tools and Resources

Business Owner on a budget? Start-up with little to no funding? These free website tools can help you improve your company website without increasing your overhead. Many of these tools … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Set Up Business Email Accounts