Darcie Duttweiler


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All STARTicles by Darcie Duttweiler

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

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How to Share Your Email Marketing Campaigns

Now that you’ve crafted a brilliant and compelling email newsletter that will no doubt captivate your subscribers, it’s not enough to just rely on subscribers opening and clicking through your … Continue Reading

Startup Step: Select an Email Marketing Service

Build a Community on Your Website

“The web is where people come to belong; it’s deeper than just Search,” Darren Rowse, founder of ProBlogger, said at the 2010 BlogWorld conference. Rowse was speaking about how your … Continue Reading

Startup Step: Build Your Website / Promote With Social Media

Use Desktop Time Tracking to Accurately Log Your Hours

We’ve already discussed How to Choose the Right Project Management Tool in a previous blog, but merely selecting a project management tool isn’t going to make your employees log their … Continue Reading

Startup Step: Uncategorized

Build Your Brand with Facebook

With more than 500 million active users, 50% of which log in every single day, Facebook is much more than a social networking site. It’s even more popular than Google! … Continue Reading

Startup Step: Promote With Social Media

No More Teachers? How to Go Back to School While Maintaining a Career—and Your Sanity

Alice Cooper said it best: “school’s out forever!” Wait a second; not so fast there. If you’re in a career that you love—or want to try a different field—heading back … Continue Reading

Startup Step: Uncategorized

How to Manage Your To-Do List More Efficiently

We’ve all got ‘em: the dreaded to-do lists. Whether you keep yours on your phone, taped to your fridge, or locked firmly in your head, you can always be more … Continue Reading

Startup Step: Uncategorized

How Much is a Click Worth? Pay per Click Strategies for Beginners

When ChooseWhat’s SEM Analyst Koby Wong started as an intern with the company, he learned all about pay per click (PPC) strategies before evolving into the SEO expert he is … Continue Reading

Startup Step: Build Your Website

Where to Find New Employees

ChooseWhat’s Web Development Associate April Coburn has worn many hats for our company. Originally our Office Manager, she has been a part of the hiring process for several positions and … Continue Reading

Startup Step: Build Your Team

Who’s the Boss? How to Conduct the Perfect Interview

Anyone who’s been on a job interview knows they can be intimidating. What do you wear? Do you mention salary? What if you’ve previously been fired? Ack! But what if … Continue Reading

Startup Step: Build Your Team

Working Abroad: Tips on Beginning Your Journey

For as long as I can remember I’ve been obsessed with France. My dad used to travel to Paris for business and bring me back souvenirs from the City of … Continue Reading

Startup Step: Build Your Team

Sleepy, Bloated, and Confused: The Do’s and Don’ts of Office Snacking

While all of us at ChooseWhat take pride in being healthy (we’ve taken part in 5K races together and our fridge is always stocked with low-fat yogurts and fruit), we’re … Continue Reading

Startup Step: Management

Make Your Meetings More Productive in 8 Steps

We’ve all been in them–meetings that seem to drag on forever and end less productive than when they began. As a business owner, you don’t want your employees to dread … Continue Reading

Startup Step: Uncategorized

10 Traits of a Successful Small Business Owner: Do You Have What It Takes?

According to the Small Business Administration half the number of small businesses won’t survive more than five years. In order to explain why some businesses fail and some flourish, the … Continue Reading

Startup Step: Management

SEO: Play the Hand You’re Dealt

Our resident search engine optimization wizard, Koby Wong says that much like poker, SEO is a game of chance but also one you can win. Wong loves poker so much, … Continue Reading

Startup Step: Build Your Website

Why Business Cards Should Matter to You

Last week American Express OPEN Forum posted a blog about how your next business card could be virtual and how the business card is close to its inevitable demise. While … Continue Reading

Startup Step: Order Business Cards

Utilize Proper Email Etiquette in Your Office

Nowadays people are more likely to communicate via email in the workplace than in person or on the phone. Who isn’t guilty of emailing a coworker who sits 20 feet … Continue Reading

Startup Step: Set Up Business Email Accounts

Why Philanthropy is Great for Your Small Business

We all know that giving back to our community is a great way to make an impact on the world around us and feel good about making a difference. But, … Continue Reading

Startup Step: Management / Uncategorized

Beat the Summer Slump with These Small Business Strategies

Although in Texas summer starts practically as Spring Break ends, for the rest of the U.S., Memorial Day officially kicks off the summer season. For employees this means vacations, barbeques … Continue Reading

Startup Step: Uncategorized

How to Make Your Business Healthier

In a country where obesity runs rampant, healthcare prices are high, and hardly anyone walks anywhere nowadays, it’s important that we strive to become healthier. Although it can be difficult … Continue Reading

Startup Step: Uncategorized

Should Your Company Implement a Four-Day Workweek?

As I mentioned in my blog How to Motivate Your Employees, my friend’s company allowed its employees to take half days on Fridays if they worked an extra hour Monday … Continue Reading

Startup Step: Build Your Team