Jen Udan

Jen Udan

Web Content Specialist,

Jen Udan works on content development, PR/outreach and social engagement for She has been with ChooseWhat since March 2008 and has enjoyed working for the best startup in Austin. Jen graduated from The University of Texas at Austin with a degree in English/philosophy and minor in rhetoric. She likes living in the ATX 78704, playing with her Miniature Schnauzers, writing, reading about writing, and tweeting about everything.

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All STARTicles by Jen Udan

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Startup Visionary Alan Blake on Achieving Long-Term Business Success

Sometimes I talk to businesspeople who tell me they’ve experienced a level of success or failure that they never could have imagined. Alan Blake is not one of those people. … Continue Reading

Startup Step: Uncategorized

campus2careers’ Nathan Green Explains How to Rethink Small Business Internships

Do you have good-for-nothing interns, or worse, none at all? Nathan Green would like to change that. Internships changed his life, and he’s on a mission to make internships an … Continue Reading

Startup Step: Build Your Team

Build a Business (Not a Job) Using Processes

As the first full-time employee of Zilker Ventures, April Coburn has seen the company grow from a handful of people to a now well-oiled machine. To what does she attribute … Continue Reading

Startup Step: Uncategorized

7 Pitfalls to Avoid When Raising Startup Capital

“You can ruin your company within the first few days of forming it,” says Jay Jacobs, and he would know.  With a wealth of experience, ranging from being a vice … Continue Reading

Startup Step: Create a Business Budget / Uncategorized

Getting Started with Affiliate Marketing

Nearly everyone can get started with affiliate marketing, no matter what type of business you own. As long as you’re online, you can earn income (i.e. commissions) for referring business … Continue Reading

Startup Step: Uncategorized
buy local

How to Leverage ‘Local’ to Compete with the Big Guys

We’re living in the age of “local.” For a number of reasons, people are now choosing to support local companies instead of large, national chains that have, until now, dominated … Continue Reading

Startup Step: Uncategorized

How to Conduct a Successful International Conference Call

Conference calling has become essential to many businesses managing virtual offices and teams, many of which are now located abroad.  We talked to Subhi Khudairi, Vice President of the Khudairi … Continue Reading

Startup Step: Get a Business Phone System / Set Up a Phone Number

Tips for Buying a File Server for Your Small Business

Your start-up is going swimmingly.  You’ve grown much bigger than just a few people and need an efficient solution that can support file-sharing, file-saving and backups.  And that means you … Continue Reading

Startup Step: Back Up Your Files / Purchase Computers

How to Manage Quality Control in Your Small Business

“Every company, no matter how small you are or what industry you’re in, can benefit from Quality Control,” says Research Analyst and Quality Control (QC) master Adam Malden.  The … Continue Reading

Startup Step: Management

Should Your Small Startup Get a Group Medical Plan?

The answer is a resounding yes, according to’s Strategies Officer, Gaines Kilpatrick.  Read on to find out why signing up for a group medical plan for your start-up company … Continue Reading

Startup Step: Get Group Health Insurance

Top SEO Add-ons for Firefox’s resident SEO expert Koby Wong strikes again.  Today he shares all the trade secrets behind his expert SEO analysis of top-performing websites (like this one).  It’s no secret that … Continue Reading

Startup Step: Uncategorized

How to Create a WordPress Website in One Day

Websites are game-changers.  A great website can help you as an individual and/or your business stand out, as well as drive a lot of traffic to key products, services, deals … Continue Reading

Startup Step: Build Your Website

Everything You Don’t Know about Leasing Office Space

Co-founder of Gaines Kilpatrick knows a thing or two about leasing office space.  As Director of Brokerage for MetroNational in Houston, he managed the leasing of a 1 million+ … Continue Reading

Startup Step: Find Office Space / Set Up Your Business Mailing Address

From Pipe Dream to Profit: Tips for Creative Startups and Business Owners

Whether it’s taking photographs or decorating cakes, you’re good at something.  More importantly you love doing it. And every now and then you stop and think, “Hey, I could do … Continue Reading

Startup Step: Uncategorized

Boost Productivity with the (10+2)*5 Procrastination Hack

Productivity begins with you.  Once you’ve made the decision to be more productive, you’ll be a lot happier with your job, your life and yourself in general.  That’s what many … Continue Reading

Startup Step: Uncategorized
customer service fax

Avoid These 5 Customer Service Mistakes at All Costs

Sometimes, I’m truly amazed at how badly customer service is handled by some small businesses.  Excellent customer service should be one of the main reasons customers repeatedly choose your small … Continue Reading

Startup Step: Uncategorized

How to Choose the Right Project Management Tool

Project management tools can make or break your business.  The right project management tool can keep productivity flowing and your business operating smoothly.  The wrong project management tool can create … Continue Reading

Startup Step: Uncategorized

5 World Cup Metaphors for Small Business Owners

Like the majority of Americans, I don’t know much about soccer, but, as I was watching the England vs. USA match at the 2010 FIFA World Cup this past Saturday, … Continue Reading

Startup Step: Management / Uncategorized

Tips for Moving Your Business to a New Location

Moving is generally considered to be a pain, but it can also dramatically benefit your business.  You might be moving to a better location to improve visibility.  You might be … Continue Reading

Startup Step: Set Up Your Business Mailing Address

5 Reasons Why Your Small Business Should Be Hiring Right Now

According to TriNet’s Human Capital Index (HCI), small businesses had a five-point increase in hiring during April, up 98 from 93 in March.  Though hiring is gradually increasing, many small … Continue Reading

Startup Step: Build Your Team