Tiffany Harelik

Tiffany Harelik

CEO, Trailer Food Diaries

http://www.trailerfooddiaries.blogspot.com

The dynamic 4th generation Austinite and trailer food guru Tiffany Harelik offers a fun blend of professional enthusiasm and sexy hometown charm that the broader foodie & locavore audiences will find both humorous and interesting. With her masters degree in Health Psychology, and a passion for sustainable health and green living, Tiffany is a strong advocate in eating locally, minimizing negative environmental impact and leaving the camp site a little better place than when she set up the tent. She has been engaged in a number of visionary projects and enjoys yoga, biking and playing with her foster dogs from the Heart of Texas Labrador Rescue. She also loves equestrian sports, cooking for friends, traveling and writing.

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All STARTicles by Tiffany Harelik

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Select a Physical Location

The mantra that the three most important aspects of real estate are location, location, and location is true, not only for standard bricks-and-mortar restaurants, but for food trailers as well.  … Continue Reading

Startup Step: Food Trailer Startups

Rent Space in a Commissary

Food Safety Permits Food preparation is regulated on a state-by-state and city-by-city basis, but it is illegal to prepare and cook food at your private residence for public consumption anywhere in … Continue Reading

Startup Step: Food Trailer Startups

Create a Budget for Your Trailer

It takes money to make money. If you are considering starting a trailer, you need to think hard about the costs you will incur. Depending on your ambition and resources, … Continue Reading

Startup Step: Food Trailer Startups

Create Your Menu and Set Business Hours

Creating your menu and setting your hours are two initial and important steps you should take when setting up your food trailer. You must create a menu and set hours … Continue Reading

Startup Step: Food Trailer Startups

Create Marketing Materials for Your Trailer

Just like any business, a food trailer is only successful if you get the word out and entice customers to visit. Marketing materials and giveaways are just as valid and … Continue Reading

Startup Step: Food Trailer Startups

Participate in Festivals, Catering and Special Events

If you own  a food trailer, people naturally assume you have mobile capabilities. Take advantage of your wheels by getting your trailer to special events. Festivals Some of the biggest … Continue Reading

Startup Step: Food Trailer Startups