STARTicles Create Basic Marketing Materials

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Informative, Targeted Marketing Techniques Add Depth To Your Message

Wednesday, February 7, 2018

Part 2: Exploring Common Content Marketing Techniques If you read Part 1 of this two-part series, then you already understand the basic principles behind Content Marketing (CM). If you haven’t … Continue Reading

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Startup Step: Create Basic Marketing Materials

Informative, Targeted Marketing Techniques Add Depth To Your Message

Thursday, January 25, 2018

Part 1: An Introduction to Content Marketing If you currently advertise your products or services through traditional media or online, then you’re already on your way toward getting your message … Continue Reading

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Startup Step: Create Basic Marketing Materials / Management / Select an Email Marketing Service

What To Look For When Hiring a PR Firm

Monday, December 4, 2017

Whether it’s handling publicity around a specific product or more generally sharing a company’s story, many business owners and managers reach a point at which they decide to seek outside … Continue Reading

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Startup Step: Create Basic Marketing Materials / Promote With Social Media
Marketing on Reddit

What Businesses Need to Know About Using Reddit

Monday, February 13, 2017

Most marketers understand the power of social media sites like Twitter, Facebook, and Instagram. But to reach a wider online audience, there’s also an argument to be made that businesses … Continue Reading

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Startup Step: Create Basic Marketing Materials / Promote With Social Media
Sales Growth 2017

Top 10 Sales Techniques to Boost Sales in 2017

Thursday, December 29, 2016

Small business owners are always trying to find good strategies for reaching and retaining more customers. While some tried and true strategies will always remain the same, there are also … Continue Reading

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Startup Step: Create Basic Marketing Materials / Promote With Social Media

How To Use YouTube To Market Your Business

Wednesday, June 10, 2015

Online and social media audiences have been moving away from text alone and toward images and video over the last few years – which is why platforms like Instagram, Vine, … Continue Reading

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Startup Step: Create Basic Marketing Materials / Promote With Social Media

Media Monitoring With Mention

Friday, April 17, 2015

There are a few different tools for monitoring the Internet for brands or topics; most people know Google alerts, for instance. But what if you want to expand your monitoring … Continue Reading

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Startup Step: Create Basic Marketing Materials / Management

The Best Places To Go Online For Your Company Logo

Tuesday, May 20, 2014

Logos are an important part of a company’s identity. They create brand recognition, and more importantly, convey what a company does and what its core principles are. Finding the right … Continue Reading

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Startup Step: Build Your Website / Create Basic Marketing Materials / Order Business Cards

Mobile App or Responsive Website – Which Is Best For Your Business?

Tuesday, March 25, 2014

You may have noticed that when it comes to accessing the Internet, more and more people are using mobile devices. That’s leading to change in the way websites are designed … Continue Reading

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Startup Step: Build Your Website / Create Basic Marketing Materials
search engine rankings for small business

SEO for Beginners Part II: Geo-Targeted Keywords

Wednesday, March 27, 2013

Geo-Targeted Keyword Research In the first part of “SEO for Beginners,” I discussed just the basics of keyword research and the difference between long-tail and short-tail keywords. One of the … Continue Reading

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Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Promote With Social Media
email marketing segmentation

Segment Your eNewsletter to Increase Open Rate

Wednesday, March 13, 2013

Not every subscriber on your email marketing lists will have the same needs or interests, or be in the same location. That’s why you might have problems with some readers not opening your email newsletter—because you aren’t appealing … Continue Reading

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Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service
email marketing subject links

Perfect Your eNewsletter’s Subject Lines

Thursday, March 7, 2013

Email marketing software makes it incredibly easy to put out an attractive and high quality eNewsletter. Although email marketing services simplify the process of creating an eNewsletter, it’s up to you … Continue Reading

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Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service
keyword in website code seo

SEO For Beginners Part I: Keyword Research

Monday, March 4, 2013

Small Business Marketing: An Introduction to Keyword Research Whether you’ve decided to take the leap into entrepreneurship or you’re simply blogging; once you have your domain name purchased and are … Continue Reading

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Startup Step: Build Your Website / Create Basic Marketing Materials

How To Improve Your eNewsletter Content

Thursday, February 28, 2013

If you’re not a marketing whiz or a copywriter, crafting the perfect eNewsletter can be stressful. Email marketing is known to build relationships with past and future customers, and creating … Continue Reading

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Startup Step: Create Basic Marketing Materials / Promote With Social Media / Select an Email Marketing Service

Should You Use a Website Builder

Monday, February 25, 2013

Do You Need A Website? In this technology-driven age it would unwise to conduct business without a website. A website makes it easy for potential customers to find you quickly, … Continue Reading

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Startup Step: Build Your Website / Create Basic Marketing Materials

The “Dos and “Don’ts” of Business Card Design

Thursday, February 21, 2013

If you’re a small business owner or a freelancer, you need a business card. Why? Because they are the easiest way to network quickly, attract potential clients, and are essential … Continue Reading

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Startup Step: Create Basic Marketing Materials / Order Business Cards
best email cost marketing

Why Google Analytics is Important in Email Marketing

Tuesday, February 19, 2013

Google Analytics is a web analytics solution that gives you insight to your website traffic and your marketing’s effectiveness. It allows you to analyze your traffic data in order to … Continue Reading

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Startup Step: Create Basic Marketing Materials / Get Basic Business Software / Select an Email Marketing Service / Set Up Business Email Accounts
captain planet elements in marketing

Five Elements of Inbound Marketing Infographic

Monday, February 4, 2013

Recently, we came across this great infographic by AXZM detailing the five elements of inbound marketing for your business. While they seemed to have channeled Captain Planet to design and … Continue Reading

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Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Promote With Social Media / Select an Email Marketing Service
free tools for business owners

Free Website Tools and Resources

Thursday, January 10, 2013

Business Owner on a budget? Start-up with little to no funding? These free website tools can help you improve your company website without increasing your overhead. Many of these tools … Continue Reading

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Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Set Up Business Email Accounts
increase website traffic with marketing

Website Promotion for Small Businesses

Monday, January 7, 2013

Learn How to Immediately Increase Your Website Traffic With These Steps Although there are many steps you can take and tools you can use to help get people to visit … Continue Reading

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Startup Step: Create Basic Marketing Materials / Order Business Cards / Promote With Social Media / Select an Email Marketing Service
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