STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

it-security-essentials

Small Business Guide to Information Security

Security has always been a struggle for small businesses. In this day of connectivity, it is almost impossible to for a business to go a full year without encountering some … Continue Reading

Startup Step: Back Up Your Files / Management
bring your own device

Survey: Small and Mid-Sized Businesses Show Strong Support for BYOD Initiatives, but Limited Adoption of Management Technologies

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Startup Step: Get a Business Phone System / Management / Select the Best Small Business Computer
google fiber infographic

Google Fiber in Austin – What Does It Mean to Entrepreneurs?

Want To Know What Google Fiber Means to Entrepreneurs? Josh Ebsworth, at CWHighlights, Start-up Tech, Tips & Tricks, recently created this Google Fiber infographic for small business owners and entrepreneurs. … Continue Reading

Startup Step: Find Office Space / Get Basic Business Software / Management
it security policy business

Small Business Security Essentials – How To Keep Your Sensitive Information Safe

What Is Information Security? Keeping sensitive documents safe and protected has always been a struggle for business owners, especially since the advent of the Internet. Information security has often been … Continue Reading

Startup Step: Accept Credit Card Payments / Back Up Your Files / Get Basic Business Software / Purchase Computers / Select the Best Small Business Computer / Set Up a Fax Number
email marketing statistics 2013

Email Marketing Statistics 2013 – Email Marketing Industry Benchmarks

A Compilation of Email Marketing Statistics Many marketers have toted for years that email marketing “is dead”, although recent reports have shown differently. This Starticle provides you with a compilations of … Continue Reading

Startup Step: Select an Email Marketing Service

Traditional Fax Machine vs. Online Fax Service

As a startup, you’re often strapped for cash; so one of the first things you should do when deciding which products and services to use is perform a cost analysis … Continue Reading

Startup Step: Set Up a Fax Number

ChooseWhat’s Top 7 iPhone and Smartphone Apps for Small Business

Read about ChooseWhat’s favorite desktop and iPhone applications that boost productivity and help small business owners effectively manage their businesses.  We at ChooseWhat have used all of these applications at … Continue Reading

Startup Step: Get a Business Phone System / Set Up a Phone Number
eco friendly office fax

Easy Ways to Go Green in Your Office – 2013 Earth Day Update

Edit: Updated “Green Your Office Tips” for Earth Day – 4/22/2013. Happy Earth Day 2013! There are several ways to go green. Several months ago, I discussed special services that … Continue Reading

Startup Step: Set Up a Fax Number / Small Business Tax Tips

Tempo Smart Calendar App Review – Your Free Personal Assistant

Tempo is a revolutionary smart calendar app that manages your busy day-to-day schedule, prepares you for your upcoming meetings and networking events, and has a warm dinner waiting for you … Continue Reading

Startup Step: Build Your Team / Get Basic Business Software / Set Up Business Email Accounts
search engine rankings for small business

SEO for Beginners Part II: Geo-Targeted Keywords

Geo-Targeted Keyword Research In the first part of “SEO for Beginners,” I discussed just the basics of keyword research and the difference between long-tail and short-tail keywords. One of the … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Promote With Social Media
taxes 2013

DIY Tax Software for Small Businesses

With less than a month until Tax Day 2013, many small business owners may still be in a rush to get their paperwork together. And as most business owners hire … Continue Reading

Startup Step: Management / Small Business Tax Tips

eFax Free Trial vs. eFax Free Plan

What is the eFax free trial? eFax offers a free trial is meant for you to test the full send and receive capabilities of eFax’s online fax service. The free trial gives you … Continue Reading

Startup Step: Get Basic Business Software / Set Up a Fax Number
email marketing segmentation

Segment Your eNewsletter to Increase Open Rate

Not every subscriber on your email marketing lists will have the same needs or interests, or be in the same location. That’s why you might have problems with some readers not opening your email newsletter—because you aren’t appealing … Continue Reading

Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service
email marketing subject links

Perfect Your eNewsletter’s Subject Lines

Email marketing software makes it incredibly easy to put out an attractive and high quality eNewsletter. Although email marketing services simplify the process of creating an eNewsletter, it’s up to you … Continue Reading

Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service
keyword in website code seo

SEO For Beginners Part I: Keyword Research

Small Business Marketing: An Introduction to Keyword Research Whether you’ve decided to take the leap into entrepreneurship or you’re simply blogging; once you have your domain name purchased and are … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials

How To Improve Your eNewsletter Content

If you’re not a marketing whiz or a copywriter, crafting the perfect eNewsletter can be stressful. Email marketing is known to build relationships with past and future customers, and creating … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media / Select an Email Marketing Service

Should You Use a Website Builder

Do You Need A Website? In this technology-driven age it would unwise to conduct business without a website. A website makes it easy for potential customers to find you quickly, … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials

The “Dos and “Don’ts” of Business Card Design

If you’re a small business owner or a freelancer, you need a business card. Why? Because they are the easiest way to network quickly, attract potential clients, and are essential … Continue Reading

Startup Step: Create Basic Marketing Materials / Order Business Cards
best email cost marketing

Why Google Analytics is Important in Email Marketing

Google Analytics is a web analytics solution that gives you insight to your website traffic and your marketing’s effectiveness. It allows you to analyze your traffic data in order to … Continue Reading

Startup Step: Create Basic Marketing Materials / Get Basic Business Software / Select an Email Marketing Service / Set Up Business Email Accounts