STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

email marketing segmentation

Segment Your eNewsletter to Increase Open Rate

Not every subscriber on your email marketing lists will have the same needs or interests, or be in the same location. That’s why you might have problems with some readers not opening your email newsletter—because you aren’t appealing … Continue Reading

Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service
email marketing subject links

Perfect Your eNewsletter’s Subject Lines

Email marketing software makes it incredibly easy to put out an attractive and high quality eNewsletter. Although email marketing services simplify the process of creating an eNewsletter, it’s up to you … Continue Reading

Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service
keyword in website code seo

SEO For Beginners Part I: Keyword Research

Small Business Marketing: An Introduction to Keyword Research Whether you’ve decided to take the leap into entrepreneurship or you’re simply blogging; once you have your domain name purchased and are … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials

How To Improve Your eNewsletter Content

If you’re not a marketing whiz or a copywriter, crafting the perfect eNewsletter can be stressful. Email marketing is known to build relationships with past and future customers, and creating … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media / Select an Email Marketing Service

Should You Use a Website Builder

Do You Need A Website? In this technology-driven age it would unwise to conduct business without a website. A website makes it easy for potential customers to find you quickly, … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials

The “Dos and “Don’ts” of Business Card Design

If you’re a small business owner or a freelancer, you need a business card. Why? Because they are the easiest way to network quickly, attract potential clients, and are essential … Continue Reading

Startup Step: Create Basic Marketing Materials / Order Business Cards
best email cost marketing

Why Google Analytics is Important in Email Marketing

Google Analytics is a web analytics solution that gives you insight to your website traffic and your marketing’s effectiveness. It allows you to analyze your traffic data in order to … Continue Reading

Startup Step: Create Basic Marketing Materials / Get Basic Business Software / Select an Email Marketing Service / Set Up Business Email Accounts
online faxing plans

How To Pick An Internet Fax Provider

If you’re a small business owner, there are tools you’ll need to expand your business and help you succeed. One of the most important resources for your business is an … Continue Reading

Startup Step: Get a Business Phone System / Get Basic Business Software / Set Up a Fax Number
home office tax deduction

Tips for Self-Employed Taxpayers for 2012 Tax Returns

Paying taxes and figuring out tax deductions can be tricky, but if you’re self-employed, maneuvering through tax returns can be downright confusing. With the help of tax software*, filing out … Continue Reading

Startup Step: Get an EIN / Small Business Tax Tips
conference calling services

Conference Bridge for Less than $10/ Month

If you’re considering getting a Conference Bridge for your business, but you’d like a less expensive option, or you’re looking to upgrade from a free service, but don’t want to … Continue Reading

Startup Step: Get a Business Phone System / Set Up a Fax Number / Set Up a Phone Number
captain planet elements in marketing

Five Elements of Inbound Marketing Infographic

Recently, we came across this great infographic by AXZM detailing the five elements of inbound marketing for your business. While they seemed to have channeled Captain Planet to design and … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Promote With Social Media / Select an Email Marketing Service

Tax Tips for College Students and The Recently Graduated

For a student out on his or her own for the first time, anything to do with taxes is incredibly confusing. Should you even file a 2012 tax return? What … Continue Reading

Startup Step: Small Business Tax Tips
bring your own device

Virtual PBX Services That Include Online Fax

If you’re planning to get an online fax service for your business, you might want to consider a virtual PBX that includes online fax functionality instead. Question: Should I just … Continue Reading

Startup Step: Get a Business Phone System / Set Up a Fax Number / Set Up a Phone Number
eco friendly office fax

Who Should Use Online Fax?

A Breakdown of Frequent Internet Fax Users While online fax services are gaining in popularity, they aren’t right for every business. If your company is pretty large and you send a lot … Continue Reading

Startup Step: Get Basic Business Software / Management / Set Up a Fax Number
free tools for business owners

Free Website Tools and Resources

Business Owner on a budget? Start-up with little to no funding? These free website tools can help you improve your company website without increasing your overhead. Many of these tools … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Set Up Business Email Accounts
increase website traffic with marketing

Website Promotion for Small Businesses

Learn How to Immediately Increase Your Website Traffic With These Steps Although there are many steps you can take and tools you can use to help get people to visit … Continue Reading

Startup Step: Create Basic Marketing Materials / Order Business Cards / Promote With Social Media / Select an Email Marketing Service
optimized header tags

Website Creation Tips for Business

8 website building tips to help you get started: 1. Choosing Your Domain Name If your company is branded, and your objective is to be easily found, use the name … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials / Register a Domain Name
business card design

Designing Your Business Card Layout

Things You Need To Start Designing Your Business Cards Your design (if you have one ready) Your company logo Image editing tool (brand name like Photoshop or a free editing … Continue Reading

Startup Step: Create Basic Marketing Materials / Order Business Cards

Why Use An External Hard Drive

While online backup services are a smart and secure way to protect your valuable files, it is best to have multiple backup solutions at your disposal in case your data … Continue Reading

Startup Step: Back Up Your Files / Get Basic Business Software

Passing HB660: What It Could Mean for the State of Texas

What exactly is HB660? HB660 is currently waiting in committee in the Texas legislator. Whilst sounding like a form of LCD screen, HB660 is actually a bill to allow brewpubs … Continue Reading

Startup Step: Management