STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Optimizing Your Google+ Business Page to Get More Followers

While anyone can set up a Google+ Business Page, in order for it to be useful in search engines rankings, a Google+ Business page needs to be optimized just like … Continue Reading

Startup Step: Promote With Social Media

Top Software and Cloud Alternatives to Microsoft Office

As we said in our guide on How to Get Basic Business Software, Microsoft Office is the standard when it comes to desktop software applications. However, you may want to … Continue Reading

Startup Step: Get Basic Business Software

A Guide to Designing and Printing Your Business Cards

You may not realize it, but a lot of important elements go into the design of your business cards–and they matter! If well-designed, your business card can convey professionalism, creativity, … Continue Reading

Startup Step: Order Business Cards

What NOT to Choose for a Business Mailing Address

When it comes to setting up the mailing address for your business, we recommend two primary options, a virtual mailing address from a provider such as Traveling Mailbox, or a virtual … Continue Reading

Startup Step: Set Up Your Business Mailing Address

Google+, Why Your Small Business Should Add Another Social Network

It seems that every day there’s a new social media tool vying for your attention. Heck, that might even be true, but until now there hasn’t been a new platform … Continue Reading

Startup Step: Promote With Social Media

Windows, Mac, and Linux: The Real-World Implications of Your OS

With all the fanboys, power users, and geeks out there telling you which OS is best, it can be difficult to make a decision on what computer will best suit … Continue Reading

Startup Step: Get Basic Business Software / Select the Best Small Business Computer

Incorporating Your Business – What Are The Options?

For the majority of small enterprises, business owners will want to incorporate under an LLC structure (offering you a mix of limited liability with favorable tax treatment) as recommends. … Continue Reading

Startup Step: Form an LLC

How We Chose the Name “Zilker Ventures” – Which Led to

Choosing a name for your business is one of the first steps an entrepreneur should take, but for some it can be one of the most difficult. Not knowing exactly … Continue Reading

Startup Step: Name Your Business
Port Your Fax Number

How to Port Your Existing Fax Number to an Online Fax Service

What is Fax Number Porting, and Why is it Important? Fax number porting is the process of transferring your existing fax number to a new provider. Typically, you can’t port … Continue Reading

Startup Step: Set Up a Fax Number

Top Email Marketing Services that Integrate with Salesforce

Salesforce is a business cloud computing customer relationship management (CRM) provider that currently has 82,400 customers and over 2,100,000 subscribers. In response to this sizeable market, many email marketing services … Continue Reading

Startup Step: Select an Email Marketing Service

Add a Newsletter Signup Form to Facebook

If you manage an eNewsletter campaign, you know that increasing your subscriber base is a nonstop challenge. In our last article, we cited 10 easy ways to increase email newsletter … Continue Reading

Startup Step: Promote With Social Media / Select an Email Marketing Service
QR Code

How to Use QR Codes to Market Your Business

What are QR Codes and How Do They Work? Quick Response codes, or QR codes, are two-dimensional codes consisting of black and white square modules. These codes can be scanned … Continue Reading

Startup Step: Create Basic Marketing Materials / Order Business Cards

10 Easy Ways to Increase Your Email Newsletter Signups

Whether you are new or old to email marketing, growing your newsletter list is a common challenge. has put together 10 sure-fire ways you can increase your readership and … Continue Reading

Startup Step: Select an Email Marketing Service
What can The Cloud do for my Business?

What is The Cloud? (And What Can It Do for My Business?)

The cloud is an increasingly important resource for your business and your personal life.  There’s just one problem: Most people don’t know what, “the cloud” is.  The answer is actually … Continue Reading

Startup Step: Back Up Your Files / Build Your Website
Google Places Map

How to Use ‘Local SEO’ to Attract More Customers in Your Area

If you are a small, local business, you are probably wondering how you can get your website displayed in the local search results of Google, Yahoo! and Bing. The answer … Continue Reading

Startup Step: Build Your Website

How Google Voice Stacks Up Against a Small Business Class Virtual PBX

Can Google Voice Work as My Business Phone System? In 2009 Google launched Google Voice, which provides free PC-to-PC voice and video calling to users worldwide, as well as free … Continue Reading

Startup Step: Get a Business Phone System / Set Up a Phone Number
Intuit Inc. (NASDAQ: INTU), Est.1983

Intuit Anywhere: Leveraging “The Cloud” to Enhance Your QuickBooks Software

Some have predicted that the days of on-premise, desktop software are numbered as buzz about “The Cloud” and web-based applications gets louder throughout the business world. Intuit, a leader in … Continue Reading

Startup Step: Set Up the Books
buying .com versus .net

Save Your Business: Register Your .xxx Domain Name (Before a Pornographer Does)

You might not have heard the news. This past March, the Internet Corporation for Assigned Names (ICANN) approved the formation of the .xxx domain, a new top-level domain that will … Continue Reading

Startup Step: Register a Domain Name

Doing the Books: To QuickBooks or Not?

Like it or not, if you’ve started a business then you’re probably going to be doing the books on your own until you’re making enough to hire someone to handle … Continue Reading

Startup Step: Set Up the Books