STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

email marketing statistics

How to Share Your Email Marketing Campaigns

Now that you’ve crafted a brilliant and compelling email newsletter that will no doubt captivate your subscribers, it’s not enough to just rely on subscribers opening and clicking through your … Continue Reading

Startup Step: Select an Email Marketing Service

Quick Tip: Free Alternative to MS Office Last time I checked, Microsoft Office was available for about $150.  That’s a lot of money if all you really need is a spreadsheet and a word processor – … Continue Reading

Startup Step: Get Basic Business Software

Quick Tip: Tips to Generate More Leads with Your Website

Calls-To-Action If you want your website to help you generate leads for your business, I would say the most important thing to do is to make it obvious to people … Continue Reading

Startup Step: Build Your Website

Building a Brand In-House Without Losing Your Shirt

We spoke to Birds Barbershop co-founder, Michael Portman, to talk about how Birds became a local favorite and national smash in just five years. Honestly, I was hesitant to step … Continue Reading

Startup Step: Name Your Business

Quick Tip: Choosing Your Domain Name

When brainstorming your domain name, there are a few ideas you want to keep in mind: Firstly, you want to brainstorm a few domain names that are keyword-rich, meaning those … Continue Reading

Startup Step: Register a Domain Name

Quick Tip: Recognizing Sunk Costs

Being indifferent towards and developing the ability to recognize sunk costs often leads to preferable outcomes at home and in business. According to the world’s most accurate encyclopedia (Wikipedia), “sunk … Continue Reading

Startup Step: Create a Business Budget / Management

Startup Visionary Alan Blake on Achieving Long-Term Business Success

Sometimes I talk to businesspeople who tell me they’ve experienced a level of success or failure that they never could have imagined. Alan Blake is not one of those people. … Continue Reading

Startup Step: Uncategorized

campus2careers’ Nathan Green Explains How to Rethink Small Business Internships

Do you have good-for-nothing interns, or worse, none at all? Nathan Green would like to change that. Internships changed his life, and he’s on a mission to make internships an … Continue Reading

Startup Step: Build Your Team

Build a Community on Your Website

“The web is where people come to belong; it’s deeper than just Search,” Darren Rowse, founder of ProBlogger, said at the 2010 BlogWorld conference. Rowse was speaking about how your … Continue Reading

Startup Step: Build Your Website / Promote With Social Media

Build a Business (Not a Job) Using Processes

As the first full-time employee of Zilker Ventures, April Coburn has seen the company grow from a handful of people to a now well-oiled machine. To what does she attribute … Continue Reading

Startup Step: Uncategorized

Use Desktop Time Tracking to Accurately Log Your Hours

We’ve already discussed How to Choose the Right Project Management Tool in a previous blog, but merely selecting a project management tool isn’t going to make your employees log their … Continue Reading

Startup Step: Uncategorized

7 Pitfalls to Avoid When Raising Startup Capital

“You can ruin your company within the first few days of forming it,” says Jay Jacobs, and he would know.  With a wealth of experience, ranging from being a vice … Continue Reading

Startup Step: Create a Business Budget / Uncategorized

Getting Started with Affiliate Marketing

Nearly everyone can get started with affiliate marketing, no matter what type of business you own. As long as you’re online, you can earn income (i.e. commissions) for referring business … Continue Reading

Startup Step: Uncategorized

Build Your Brand with Facebook

With more than 500 million active users, 50% of which log in every single day, Facebook is much more than a social networking site. It’s even more popular than Google! … Continue Reading

Startup Step: Promote With Social Media
buy local

How to Leverage ‘Local’ to Compete with the Big Guys

We’re living in the age of “local.” For a number of reasons, people are now choosing to support local companies instead of large, national chains that have, until now, dominated … Continue Reading

Startup Step: Uncategorized

No More Teachers? How to Go Back to School While Maintaining a Career—and Your Sanity

Alice Cooper said it best: “school’s out forever!” Wait a second; not so fast there. If you’re in a career that you love—or want to try a different field—heading back … Continue Reading

Startup Step: Uncategorized

How to Conduct a Successful International Conference Call

Conference calling has become essential to many businesses managing virtual offices and teams, many of which are now located abroad.  We talked to Subhi Khudairi, Vice President of the Khudairi … Continue Reading

Startup Step: Get a Business Phone System / Set Up a Phone Number

How to Manage Your To-Do List More Efficiently

We’ve all got ‘em: the dreaded to-do lists. Whether you keep yours on your phone, taped to your fridge, or locked firmly in your head, you can always be more … Continue Reading

Startup Step: Uncategorized

6 Simple (Non-Technical) Ways to Make Your Business Website More Effective

As a business owner, you may have already created your business website by hiring a designer, using a website builder or creating a simple WordPress website.  Now that you have … Continue Reading

Startup Step: Build Your Website

Tips for Buying a File Server for Your Small Business

Your start-up is going swimmingly.  You’ve grown much bigger than just a few people and need an efficient solution that can support file-sharing, file-saving and backups.  And that means you … Continue Reading

Startup Step: Back Up Your Files / Purchase Computers