STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

September 2019 Small Business Events

February 2019 Small Business Events

Whether you’re the president of a growing business, or you just want to learn enough to become one in the future, the President’s Day month offers ample opportunity to learn … Continue Reading

Startup Step: Small Business Events
Collaboration teamwork

Collaboration: A Key to Running an Effective Business

Do you realize how much you collaborate during a typical business day? You and your employees work closely with each other to come up with new ideas and resolve issues … Continue Reading

Startup Step: Management
Franchise Opportunity pros and cons

What You Need to Know Before Buying a Franchise Pt. 2

Part 2 of 2: Deciding if Buying a Franchise Makes Sense for You In the first part of this series, you gained an important overview of franchising. You now know … Continue Reading

Startup Step: Management
Franchise opportunity introduction

What You Need to Know Before Buying a Franchise Pt. 1

Part 1 of 2: An Introduction to Franchising Concepts When you witness the success of franchise businesses like a Starbucks store or Potbelly Sandwich Shop, it seems like a slam … Continue Reading

Startup Step: Management
August Small Business Events

January 2019 Small Business Events

What better way to start a new year than to learn something new or just connect with others who share your goals and interests? For those of you who live … Continue Reading

Startup Step: Small Business Events
Small Business Statistics

12 Statistics That Can Help Your Small Business

Don’t let the word, “statistics” scare you. This will not be an advanced math class. It will, however, provide useful information about other small businesses like yours. This is how … Continue Reading

Startup Step: Management
Micromanaging break chains retain control

How to Retain Control Over Your Business Without Micromanaging It

Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. This quote comes from General George S. Patton, a person … Continue Reading

Startup Step: Management
Clienteling CRM Customer Management

Clienteling: What It Is, and How Your Business Can Do It

How many times have you opened online websites that seem to have endless suggestions for products that absolutely nail your taste and interests? This is one example of clienteling, and … Continue Reading

Startup Step: Management
Anna Lawrence ChooseWhat Scholarship Winner Fall 2018

Fall 2018 ChooseWhat Scholarship: And the Winner Is…

It takes time to recognize and develop one’s skill-set, but it takes courage and self-sufficiency to proactively devote those skills toward building a small business of one’s own. Self-employment builds … Continue Reading

Startup Step: Scholarship
December Small Business Events

December Small Business Events 2018

As we wrap up 2018 and reach the pinnacle of the holiday season, the theme of family and togetherness is abundant. While taking time off to appreciate your immediate family, … Continue Reading

Startup Step: Small Business Events
Hiring Talent Workers Employment Market

Fighting the Battle for Talent

Four Ways That Small Businesses Can Find the Right Workers in a Tight Employment Market Your business may still be small, but how can you grow if you can’t hire … Continue Reading

Startup Step: Management
Lessons Dog Teaches Business

Five Lessons That My Dog Teaches About Running A Business

My 15-pound dog, Charlie pulls like he’s 150 pounds, yet I see people with their Pit Bulls and Great Danes walking gently at their sides. Still, my small business heels … Continue Reading

Startup Step: Management
Holiday Deals Specials

5 Ways to Use Holidays to Boost Sales

When did you see the first of many promotions for Halloween this year? Are you already seeing ads related to Thanksgiving and all of the winter holidays? Every year, businesses … Continue Reading

Startup Step: Management
August Small Business Events

November 2018 Small Business Events

Every month at ChooseWhat we compile a list of small business events around the country and here in Austin, TX that we find interesting and think will be useful to … Continue Reading

Startup Step: Small Business Events
Personal Business

It’s Just Business — Don’t Take it Personally

Elon Musk Should Teach a Class on the Downsides of Personal Involvement I’m impressed by Elon Musk; he is a great example of how to take a creative no-holds-barred approach … Continue Reading

Startup Step: Management / Uncategorized
Exit Strategy For Success

Don’t Let Your Exit Strategy Outshine Your Success Strategy

Some time ago, I explained the importance of planning for the end of ownership. This was important advice, but never let it take time away from constantly honing your success … Continue Reading

Startup Step: Management
Gold In Complaints

There’s Gold in Them-Thar Complaints

How Negative Customer Feedback Can Make More Money for Your Business Nobody enjoys criticism, but when it comes to building a winning business, it can be more valuable than praise. … Continue Reading

Startup Step: Management
August Small Business Events

October 2018 Small Business Events

Trick or treat? New business leads? …or is startup funding what you need? October is around the corner and once again small biz and startup communities throughout the country have … Continue Reading

Startup Step: Management
Referral Marketing

Are Your Customers Helping to Increase Your Sales?

If the answer to this question is “no,” then you’re probably not familiar with the term, referral marketing. The fact is that 92 percent of individuals who make buying decisions … Continue Reading

Startup Step: Management
Project Management Triangle

Understanding the Project Management Triangle

How to Satisfy Customers When You Can’t Do it All Have you ever lost business because your small company simply doesn’t have the resources to accomplish everything that the customer … Continue Reading

Startup Step: Management / Uncategorized