STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

5 Steps for Getting People to Pay What They Owe You

Because of the current economic recession, it’s getting increasingly difficult to get people to pay invoices on time.  But, getting clients or business affiliates to pay what they owe you … Continue Reading

Startup Step: Set Up the Books

Why Your Business Needs a Blog

Remember around 2002 or so when everyone and their dog had a blog? All you would ever hear was “Check out my blog!” It became so ubiquitous that it wasn’t … Continue Reading

Startup Step: Build Your Website / Promote With Social Media
how to name your business

7 Rules for Choosing the Perfect Small Business Brand Name

As we said in How to Name Your Business, your business name should be something you come up with fairly quickly in order to start setting up the foundation of … Continue Reading

Startup Step: Name Your Business
virtual office at home

Should Your Office Go Virtual?

Earlier this month, Inc. Magazine published an article about its office’s experiment with going virtual for a month, meaning that for 30 days, the magazine’s employees went about their normal … Continue Reading

Startup Step: Find Office Space / Get a Business Phone System / Set Up a Fax Number / Set Up a Phone Number

When you’re Strapped for Cash, Try Bartering Small Business Services

Remember Kyle MacDonald?  He’s the kid who started with one red paperclip and kept bartering over the course of a year to finally get a two-story house.  Although Kyle is … Continue Reading

Startup Step: Create a Business Budget

SEO for Beginners

If you’re setting out to build a website for the first time, you’ll need to learn a little bit about SEO, or search engine optimization. SEO is defined as the … Continue Reading

Startup Step: Build Your Website

7 Savvy Ways to Stay in Business Longer than Everyone Else

Since the economic recession started, the media has panicked multiple times a day, lamenting the state of small businesses in columns, blogs and online zines.  But the truth is that … Continue Reading

Startup Step: Uncategorized

Negative Online Reviews: When Should You Respond and How?

Since the advent of online review websites, such as or, it has become incredibly easy for any ol’ Internet user to really say what they feel about any … Continue Reading

Startup Step: Promote With Social Media
internet fax user

Hiring a Web Designer vs. Building Your Own Website

You want the first thing people see on your website to be an image mosaic of your photography.  You want to upload a viral video of your crazy web contest.  … Continue Reading

Startup Step: Build Your Website

Best Google Apps for Your Small Business

As if Google didn’t have its hands in enough products, last week the search engine launched Google Apps Marketplace, a market that allows developers to sell software applications to the … Continue Reading

Startup Step: Get Basic Business Software

What Female Entrepreneurs Can Learn from Guetta & Akon’s “Sexy (Bleep)”‘

The first time I heard Hip Hop/dance song “Sexy (Bleep)” by David Guetta ft. Akon, I sat in my car for a good 10 minutes afterward, having put the car … Continue Reading

Startup Step: Uncategorized

Small Business Tax Deductions You Should Be Taking

With tax season upon us, one can easily become a little overwhelmed by all the tax rules, new changes, credits and deductions. Things are doubly confusing if you’re a small … Continue Reading

Startup Step: Small Business Tax Tips

Top 3 Ways to Market Your Small Business, Guerilla-Style

According to Jay Conrad Levinson, the man who coined the term, “guerilla marketing” is a system of promotions that relies on “time, energy and imagination,” rather than a giant marketing … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media

Get the Most Out of Interns at Your Small Business

As Jen pointed out last week, sometimes being a boss is tough. You have to make hard decisions all the while managing your company and your employees. And, if you … Continue Reading

Startup Step: Build Your Team

7 Most Useful (and 7 Terrible) Business Card Designs

You may have noticed that there are a ton of really creative business cards being handed out by prospective employees, freelancers, artists and small businesses alike.  But, does creative = … Continue Reading

Startup Step: Order Business Cards

Small Business Owners: Don’t Be a Jerk.

Steve Strauss’ Ask an Expert column in today’s USAToday gives an interesting, but debatable, piece of advice to small business owners: sometimes you just “gotta be a jerk.”  I whole-heartedly … Continue Reading

Startup Step: Build Your Team

Use Social Networks the Right Way—and Drive Your Business!

The University of Maryland’s Smith School of Business reported earlier this month that the number of small businesses adopting social media doubled last year from 12% to 24%, and nearly … Continue Reading

Startup Step: Promote With Social Media

Tools and Tips for an Eco-Friendly Office

Going “green” might sound expensive, but it actually can help save your business time and money in the long run.  Plus, being eco-friendly is easy and could be a fun … Continue Reading

Startup Step: Uncategorized

How to Get More People to Open Your Emails

Did you know that North Americans open less emails than Europeans do? According to report conducted by email marketing solution GetResponse, only 10.76% of Americans who received targeted emails actually … Continue Reading

Startup Step: Select an Email Marketing Service

No More Excuses for Not Having a Website!

Last year, I explained Why Your Small Business Needs a Web Site and responded to people who think that a website isn’t necessary for your business.  In conjunction with the … Continue Reading

Startup Step: Build Your Website