STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Negative Online Reviews: When Should You Respond and How?

Friday, March 26, 2010

Since the advent of online review websites, such as Yelp.com or Citysearch.com, it has become incredibly easy for any ol’ Internet user to really say what they feel about any … Continue Reading

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Startup Step: Promote With Social Media
internet fax user

Hiring a Web Designer vs. Building Your Own Website

Tuesday, March 23, 2010

You want the first thing people see on your website to be an image mosaic of your photography.  You want to upload a viral video of your crazy web contest.  … Continue Reading

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Startup Step: Build Your Website

Best Google Apps for Your Small Business

Wednesday, March 17, 2010

As if Google didn’t have its hands in enough products, last week the search engine launched Google Apps Marketplace, a market that allows developers to sell software applications to the … Continue Reading

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Startup Step: Get Basic Business Software

What Female Entrepreneurs Can Learn from Guetta & Akon’s “Sexy (Bleep)”‘

Tuesday, March 16, 2010

The first time I heard Hip Hop/dance song “Sexy (Bleep)” by David Guetta ft. Akon, I sat in my car for a good 10 minutes afterward, having put the car … Continue Reading

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Startup Step: Uncategorized

Small Business Tax Deductions You Should Be Taking

Friday, March 12, 2010

With tax season upon us, one can easily become a little overwhelmed by all the tax rules, new changes, credits and deductions. Things are doubly confusing if you’re a small … Continue Reading

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Startup Step: Small Business Tax Tips

Top 3 Ways to Market Your Small Business, Guerilla-Style

Tuesday, March 9, 2010

According to Jay Conrad Levinson, the man who coined the term, “guerilla marketing” is a system of promotions that relies on “time, energy and imagination,” rather than a giant marketing … Continue Reading

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Startup Step: Create Basic Marketing Materials / Promote With Social Media

Get the Most Out of Interns at Your Small Business

Thursday, March 4, 2010

As Jen pointed out last week, sometimes being a boss is tough. You have to make hard decisions all the while managing your company and your employees. And, if you … Continue Reading

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Startup Step: Build Your Team

7 Most Useful (and 7 Terrible) Business Card Designs

Tuesday, March 2, 2010

You may have noticed that there are a ton of really creative business cards being handed out by prospective employees, freelancers, artists and small businesses alike.  But, does creative = … Continue Reading

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Startup Step: Order Business Cards

Small Business Owners: Don’t Be a Jerk.

Monday, February 22, 2010

Steve Strauss’ Ask an Expert column in today’s USAToday gives an interesting, but debatable, piece of advice to small business owners: sometimes you just “gotta be a jerk.”  I whole-heartedly … Continue Reading

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Startup Step: Build Your Team

Use Social Networks the Right Way—and Drive Your Business!

Friday, February 19, 2010

The University of Maryland’s Smith School of Business reported earlier this month that the number of small businesses adopting social media doubled last year from 12% to 24%, and nearly … Continue Reading

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Startup Step: Promote With Social Media

Tools and Tips for an Eco-Friendly Office

Wednesday, February 17, 2010

Going “green” might sound expensive, but it actually can help save your business time and money in the long run.  Plus, being eco-friendly is easy and could be a fun … Continue Reading

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Startup Step: Uncategorized

How to Get More People to Open Your Emails

Thursday, February 11, 2010

Did you know that North Americans open less emails than Europeans do? According to report conducted by email marketing solution GetResponse, only 10.76% of Americans who received targeted emails actually … Continue Reading

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Startup Step: Select an Email Marketing Service

No More Excuses for Not Having a Website!

Monday, February 8, 2010

Last year, I explained Why Your Small Business Needs a Web Site and responded to people who think that a website isn’t necessary for your business.  In conjunction with the … Continue Reading

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Startup Step: Build Your Website
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Why Order Business Cards Online?

Thursday, February 4, 2010

You may have noticed we’ve updated ChooseWhat with a new section devoted to ordering business cards online. We’ve compared the most popular online business card printing sites in regards to … Continue Reading

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Startup Step: Create Basic Marketing Materials / Order Business Cards

Home Office Tax Deduction Tips

Monday, February 1, 2010

Spending time on your home office/business deductions can be worth it, as long as your deductions are credible and as exact as possible. The AP recently reported on the increasing … Continue Reading

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Startup Step: Small Business Tax Tips

Why “Free” Can Be More Trouble than It’s Worth

Monday, January 18, 2010

Today’s post is inspired by Chapter 3: “The Cost of Zero Cost” in Dan Ariely’s Predictably Irrational. The basic premise is that there is usually a cost associated with “free” … Continue Reading

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Startup Step: Uncategorized

Tax-Compare.com Has Been Re-Launched with 2009 Tax Software Reviews

Friday, January 8, 2010

We just re-launched our sister site, Tax-Compare.com, with new reviews and information about filing your taxes this year. We’ve added a Price Calculator that determines your Recommended Products and tells … Continue Reading

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Startup Step: Small Business Tax Tips

Commission Junction Hearts Gov. Schwarzengger

Friday, August 14, 2009

Online advertising leader Commission Junction has created a new Facebook group dedicated to California Governor Arnold Schwarzenegger, who recently vetoed an “Internet Advertising Tax” bill for the State of California. … Continue Reading

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Startup Step: Uncategorized

Should Your Business Go Totally Mobile?

Thursday, April 2, 2009

Well-known IT research firm, Gartner Inc., predicted last month that by 2011, mobile phones will completely replace desktop phones for the majority of businesses in North America (Gartner.com). This suggests … Continue Reading

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Startup Step: Get a Business Phone System / Set Up a Phone Number

Keeping Your Mom and Pop Shop Open via Web Optimization

Thursday, March 19, 2009

A webinar I participated in yesterday (Using Your News to Drive SEO, via PRWeb) brought to light some very salient points that directly relate to my last post about web … Continue Reading

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Startup Step: Build Your Website
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