STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Email Marketing Improves for 2009

Wednesday, December 10, 2008

What separates email marketing messages from spam is the ability for receivers to opt-out (i.e. remove themselves from a mailing list)—the signal of respect for the message viewer and his … Continue Reading

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Startup Step: Select an Email Marketing Service

Revolutionary Web 2.0 Company Offers Web Conferencing for Free

Friday, December 5, 2008

By now every business person has become well-versed in all of the tricks and tips to save time and money in the midst of a recession, the bulk of which … Continue Reading

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Startup Step: Uncategorized

What’s the deal with Google PageRank?

Tuesday, November 25, 2008

Google is my homepage, so every time I open my browser I see that www.google.com, a site with 19 words and a data field, has a PageRank of 10. So … Continue Reading

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Startup Step: Uncategorized

Black Friday Blues and Small Business News

Monday, November 24, 2008

Nothing says Thanksgiving like a Christmas tree lighting at mall with a past American Idol winner. Right? This past weekend, for some yet unknown reason, I arrived reluctantly at the … Continue Reading

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Startup Step: Uncategorized

The Case for Ditching Microsoft Office

Monday, November 10, 2008

We’re in a recession right now; so, who wants to spend $500 on software? According to Time magazine, many companies and individual consumers still opt for costly software like Microsoft … Continue Reading

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Startup Step: Get Basic Business Software

LinkedIn Users Make More Money

Wednesday, November 5, 2008

Social networking has become an invaluable tool for businesses and individuals alike. Anderson Analytics recently confirmed that members of the business focused social networking site, LinkedIn, are likely to have … Continue Reading

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Startup Step: Promote With Social Media

The Simple Answer to the Question ‘How Do I Get My Site Ranked at the Top of Search Engines?’

Because I have a background in Search Engine Marketing and Search Engine Optimization, the most common work related question I encounter is, “How do I get my site ranked at … Continue Reading

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Startup Step: Build Your Website

Google and Yahoo Update: Alliance has crumbled

CNNMoney.com has just reported that Google, faced with antitrust regulators and legal obstacles, has backed out of their proposed search advertising deal with Yahoo. Deal The deal between Google and … Continue Reading

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Startup Step: Uncategorized

Small Business Owners Turn to Email Marketing

Small business owners gearing up for the holiday season are turning to email marketing to pull them through as consumer spending continues to fall. The U.S. Commerce Department reported that … Continue Reading

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Startup Step: Select an Email Marketing Service

The Facebook Group You All Should Join: ChooseWhat

Wednesday, October 29, 2008

Yes, it’s true – our very own ChooseWhat.com now has its own group on Facebook. Although no one can deny the value of social networking these days, we are at … Continue Reading

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Startup Step: Promote With Social Media

New Plan May Give Small Businesses $700 Million in Loans

Democratic representative Charles Schumer from New York unveiled his $700 million stimulus plan for small business on Tuesday, as a direct response to the credit crisis for small businesses (Newsday). … Continue Reading

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Startup Step: Uncategorized
what is information security

Maintain Your Domain: Why Your Website Magically Transformed into Porn

Wednesday, October 22, 2008

Sam Hagan attempted to visit Alpha Phi’s website one day, hoping to check out the latest updates by her University of Texas sorority. Instead, she was blindsided by “babes in … Continue Reading

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Startup Step: Register a Domain Name

The Unholy Alliance: Google and Yahoo v. Microsoft

Monday, October 20, 2008

This past summer, Google and Yahoo had announced a partnership that would allow Google to furnish Yahoo with supplemental search ads, which would help boost Yahoo’s revenue. Google was practically … Continue Reading

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Startup Step: Uncategorized

Ogling from Afar: Google’s in Austin, Ya’ll!

Friday, October 17, 2008

Last night (Thursday, October 16) Google threw a housewarming party at their new Austin office on Sixth Street and Congress Avenue. The night before, Google held an open house in … Continue Reading

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Startup Step: Uncategorized

Quit Playing Games with My Heart, Google: AdSense for Games

Wednesday, October 15, 2008

Google is finally venturing into the uncharted territory that they’ve been itching to probe for quite sometime now—online gaming. The company has just introduced its new network, AdSense for Games, … Continue Reading

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Startup Step: Uncategorized

Ring, Ring, It’s Fring: VoIP on iPhone

Attention, iPhone users: Fring is now available for iPhone. What is Fring, you ask? According to their website, Fring is “a mobile internet service & community,” bringing PC-benefits to mobile … Continue Reading

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Startup Step: Get a Business Phone System / Set Up a Phone Number

Happy 1st Birthday, Zilker Ventures!

Monday, October 6, 2008

Zilker Ventures, the parent web publisher behind brain child ChooseWhat.com, celebrated its first birthday this past Friday, October 3, 2008.  In celebration of the fact that Zilker Ventures is now … Continue Reading

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Startup Step: Uncategorized

Opting-in to Online Tracking

Saturday, October 4, 2008

Three leading ISPs, AT&T, Time Warner Cable and Verizon have announced that they will institute a policy of permission-based web tracking, following Google’s push for more transparency on the Web. … Continue Reading

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Startup Step: Uncategorized

Take Back Your “Amazon Tax”

Monday, September 29, 2008

This past summer, unbeknownst to many Amazon.com users outside the state of New York, Amazon.com began taxing items shipped within the state the New York. In tandem with this new … Continue Reading

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Online Tax Update: Amazon, Overstock and E-commerce Taxes

All eyes have been on the state of New York recently after the new state law that compels e commerce sites to collect taxes for the state went into effect … Continue Reading

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Startup Step: Uncategorized
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