STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Should Your Company Implement a Four-Day Workweek?

As I mentioned in my blog How to Motivate Your Employees, my friend’s company allowed its employees to take half days on Fridays if they worked an extra hour Monday … Continue Reading

Startup Step: Build Your Team

5 Things Betty White Can Teach Small Business Owners about Marketing

This past Saturday, at 88 ½ years old, Betty White became the oldest person to host Saturday Night Live (SNL). On top of that, she garnered the highest ratings since … Continue Reading

Startup Step: Uncategorized

Services to Help Your Business Go Paperless

Nowadays there is a plethora of booming technology dedicated to making your office run more smoothly —and be greener. As Jen noted in her blog post a couple of months … Continue Reading

Startup Step: Create a Business Budget / Find Office Space / Get Basic Business Software / Uncategorized

Top 10 Free Cloud Computing Tools for Small Businesses

Don’t have a lot of funds to start your business or to keep it running?  Bootstrapping can be a viable option for you; you’ve simply got to utilize the right … Continue Reading

Startup Step: Uncategorized

How to Motivate Your Employees

Even though the economy is allegedly picking back up, in this day and age you have either gone through—or know someone who’s gone through—a series of company layoffs. Worrying about … Continue Reading

Startup Step: Build Your Team

7 Things Entrepreneurs Can Learn from Writers

It takes a thick skin to be a writer.  You’ve got to battle criticism and rejection on a daily basis and power through to get the piece and the job … Continue Reading

Startup Step: Uncategorized

Elements of an Effective Website

As Jen talked about a few weeks ago, if you’re a business you NEED a website. Whether you use a web designer or a website builder, the reasons for having … Continue Reading

Startup Step: Build Your Website

5 Steps for Getting People to Pay What They Owe You

Because of the current economic recession, it’s getting increasingly difficult to get people to pay invoices on time.  But, getting clients or business affiliates to pay what they owe you … Continue Reading

Startup Step: Set Up the Books

Why Your Business Needs a Blog

Remember around 2002 or so when everyone and their dog had a blog? All you would ever hear was “Check out my blog!” It became so ubiquitous that it wasn’t … Continue Reading

Startup Step: Build Your Website / Promote With Social Media
how to name your business

7 Rules for Choosing the Perfect Small Business Brand Name

As we said in How to Name Your Business, your business name should be something you come up with fairly quickly in order to start setting up the foundation of … Continue Reading

Startup Step: Name Your Business
virtual office at home

Should Your Office Go Virtual?

Earlier this month, Inc. Magazine published an article about its office’s experiment with going virtual for a month, meaning that for 30 days, the magazine’s employees went about their normal … Continue Reading

Startup Step: Find Office Space / Get a Business Phone System / Set Up a Fax Number / Set Up a Phone Number

When you’re Strapped for Cash, Try Bartering Small Business Services

Remember Kyle MacDonald?  He’s the kid who started with one red paperclip and kept bartering over the course of a year to finally get a two-story house.  Although Kyle is … Continue Reading

Startup Step: Create a Business Budget

SEO for Beginners

If you’re setting out to build a website for the first time, you’ll need to learn a little bit about SEO, or search engine optimization. SEO is defined as the … Continue Reading

Startup Step: Build Your Website

7 Savvy Ways to Stay in Business Longer than Everyone Else

Since the economic recession started, the media has panicked multiple times a day, lamenting the state of small businesses in columns, blogs and online zines.  But the truth is that … Continue Reading

Startup Step: Uncategorized

Negative Online Reviews: When Should You Respond and How?

Since the advent of online review websites, such as or, it has become incredibly easy for any ol’ Internet user to really say what they feel about any … Continue Reading

Startup Step: Promote With Social Media
internet fax user

Hiring a Web Designer vs. Building Your Own Website

You want the first thing people see on your website to be an image mosaic of your photography.  You want to upload a viral video of your crazy web contest.  … Continue Reading

Startup Step: Build Your Website

Best Google Apps for Your Small Business

As if Google didn’t have its hands in enough products, last week the search engine launched Google Apps Marketplace, a market that allows developers to sell software applications to the … Continue Reading

Startup Step: Get Basic Business Software

What Female Entrepreneurs Can Learn from Guetta & Akon’s “Sexy (Bleep)”‘

The first time I heard Hip Hop/dance song “Sexy (Bleep)” by David Guetta ft. Akon, I sat in my car for a good 10 minutes afterward, having put the car … Continue Reading

Startup Step: Uncategorized

Small Business Tax Deductions You Should Be Taking

With tax season upon us, one can easily become a little overwhelmed by all the tax rules, new changes, credits and deductions. Things are doubly confusing if you’re a small … Continue Reading

Startup Step: Small Business Tax Tips

Top 3 Ways to Market Your Small Business, Guerilla-Style

According to Jay Conrad Levinson, the man who coined the term, “guerilla marketing” is a system of promotions that relies on “time, energy and imagination,” rather than a giant marketing … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media