home / STARTicles

STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Micromanaging break chains retain control

How to Retain Control Over Your Business Without Micromanaging It

Friday, November 30, 2018

Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. This quote comes from General George S. Patton, a person … Continue Reading

Startup Step: Management

Clienteling CRM Customer Management

Clienteling: What It Is, and How Your Business Can Do It

Tuesday, November 20, 2018

How many times have you opened online websites that seem to have endless suggestions for products that absolutely nail your taste and interests? This is one example of clienteling, and … Continue Reading

Startup Step: Management

Anna Lawrence ChooseWhat Scholarship Winner Fall 2018

Fall 2018 ChooseWhat Scholarship: And the Winner Is…

Friday, November 16, 2018

It takes time to recognize and develop one’s skill-set, but it takes courage and self-sufficiency to proactively devote those skills toward building a small business of one’s own. Self-employment builds … Continue Reading

Startup Step: Scholarship

December Small Business Events

December Small Business Events 2018

Wednesday, November 14, 2018

As we wrap up 2018 and reach the pinnacle of the holiday season, the theme of family and togetherness is abundant. While taking time off to appreciate your immediate family, … Continue Reading

Startup Step: Small Business Events

Hiring Talent Workers Employment Market

Fighting the Battle for Talent

Friday, November 9, 2018

Four Ways That Small Businesses Can Find the Right Workers in a Tight Employment Market Your business may still be small, but how can you grow if you can’t hire … Continue Reading

Startup Step: Management

Lessons Dog Teaches Business

Five Lessons That My Dog Teaches About Running A Business

Wednesday, October 31, 2018

My 15-pound dog, Charlie pulls like he’s 150 pounds, yet I see people with their Pit Bulls and Great Danes walking gently at their sides. Still, my small business heels … Continue Reading

Startup Step: Management

Holiday Deals Specials

5 Ways to Use Holidays to Boost Sales

Thursday, October 25, 2018

When did you see the first of many promotions for Halloween this year? Are you already seeing ads related to Thanksgiving and all of the winter holidays? Every year, businesses … Continue Reading

Startup Step: Management

December Small Business Events

November 2018 Small Business Events

Wednesday, October 17, 2018

Every month at ChooseWhat we compile a list of small business events around the country and here in Austin, TX that we find interesting and think will be useful to … Continue Reading

Startup Step: Small Business Events

Personal Business

It’s Just Business — Don’t Take it Personally

Friday, October 12, 2018

Elon Musk Should Teach a Class on the Downsides of Personal Involvement I’m impressed by Elon Musk; he is a great example of how to take a creative no-holds-barred approach … Continue Reading

Startup Step: Management / Uncategorized

Exit Strategy For Success

Don’t Let Your Exit Strategy Outshine Your Success Strategy

Thursday, September 27, 2018

Some time ago, I explained the importance of planning for the end of ownership. This was important advice, but never let it take time away from constantly honing your success … Continue Reading

Startup Step: Management

Gold In Complaints

There’s Gold in Them-Thar Complaints

Thursday, September 20, 2018

How Negative Customer Feedback Can Make More Money for Your Business Nobody enjoys criticism, but when it comes to building a winning business, it can be more valuable than praise. … Continue Reading

Startup Step: Management

December Small Business Events

October 2018 Small Business Events

Tuesday, September 18, 2018

Trick or treat? New business leads? …or is startup funding what you need? October is around the corner and once again small biz and startup communities throughout the country have … Continue Reading

Startup Step: Management

Referral Marketing

Are Your Customers Helping to Increase Your Sales?

Tuesday, September 11, 2018

If the answer to this question is “no,” then you’re probably not familiar with the term, referral marketing. The fact is that 92 percent of individuals who make buying decisions … Continue Reading

Startup Step: Management

Project Management Triangle

Understanding the Project Management Triangle

Friday, August 31, 2018

How to Satisfy Customers When You Can’t Do it All Have you ever lost business because your small company simply doesn’t have the resources to accomplish everything that the customer … Continue Reading

Startup Step: Management / Uncategorized

How Many Meetings

How Many Meetings Does Your Business Really Need?

Thursday, August 23, 2018

I just read an article saying that Jeff Bezos, Mark Cuban, Elon Musk and others all view meetings as time-wasters. Cuban says that he won’t attend meetings (or talk on … Continue Reading

Startup Step: Management

December Small Business Events

September 2018 Small Business Events

Monday, August 20, 2018

September is the perfect time of year to step outside of your routine, socialize, expand your community and nourish your ever-growing small business. With the hotter summer months fading away, … Continue Reading

Startup Step: Management

Follow Your Passion

Following Your Passion: a Moneymaker or a Dud?

Tuesday, August 14, 2018

If you start a business based on your hobbies or anything that you love to do, is it true that you’ll really never work a day in your life?. The … Continue Reading

Startup Step: Management

PayPal payment avenues charges

Paypal Fees: Who Gets Charged What?

Thursday, August 9, 2018

Buying, selling or sending money online is a remarkably immediate process that has become embedded in our modern economic system. With reputable companies like Paypal, these tasks can be completed … Continue Reading

Startup Step: Management

Global Outsourcing

The Logistics Behind Global Outsourcing

Tuesday, July 31, 2018

You’re probably not ready for global business expansion yet, but your company still touches areas outside of the U.S. Perhaps you get the best deal on parts or office supplies … Continue Reading

Startup Step: Management

Office Laughter

Fun and Laughter: The Best Medicine for Your Business?

Friday, July 20, 2018

A Jubilant Workplace Atmosphere May Not Always be Right, But it Offers Definite Advantages for Many Have you heard the one about the business that kept everyone laughing? The punchline … Continue Reading

Startup Step: Management