STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Would Your Business Benefit from Job Sharing?

According to the Bureau of Labor Statistics, in February, 2018, over 21 million people chose to work part-time for noneconomic reasons. Generally speaking, this group did not really need the … Continue Reading

Startup Step: Management

Should Small Businesses Incorporate to Take Advantage of the New Tax Law?

If you watched the news coverage surrounding the new tax law,  you probably heard the phrase, pass-through entity being bandied about … a lot. The issue of pass-through entities certainly … Continue Reading

Startup Step: Form an LLC / Select the Best Small Business Computer

It’s Not Too Late to Resolve to Get Organized

Small business owners work really hard. You probably feel like you spend 48 hours every day just focusing on ways to increase sales and save money. Each year, you may … Continue Reading

Startup Step: Management
December Small Business Events

March Small Business Events

Events Around the Country Skilled for Success: Building and Entrepreneurial Mindset What is it: A compelling conversation on building an entrepreneurial mindset led by a panel of entrepreneurs from across … Continue Reading

Startup Step: Small Business Events

How Does the New Tax Plan Affect Independent Workers?

In 2017, the US Bureau of Labor Statistics reported a 56 percent increase over the past ten years in workers considering contract work to be their primary means of employment. … Continue Reading

Startup Step: Form an LLC / Set Up the Books / Small Business Tax Tips

Informative, Targeted Marketing Techniques Add Depth To Your Message

Part 2: Exploring Common Content Marketing Techniques If you read Part 1 of this two-part series, then you already understand the basic principles behind Content Marketing (CM). If you haven’t … Continue Reading

Startup Step: Create Basic Marketing Materials

Informative, Targeted Marketing Techniques Add Depth To Your Message

Part 1: An Introduction to Content Marketing If you currently advertise your products or services through traditional media or online, then you’re already on your way toward getting your message … Continue Reading

Startup Step: Create Basic Marketing Materials / Management / Select an Email Marketing Service
December Small Business Events

February Small Business Events

Small business events are a great way to broaden your knowledge and network, whether it’s within a specific industry or among more general group of business owners and entrepreneurs. Here’s … Continue Reading

Startup Step: Small Business Events

Thinking About a Business Idea? A Virtual CFO Might be a Great Sounding Board

Ideas are essential whether you’re growing your business or just getting started, but at some point, practicality has to enter into the picture. Sometimes you need a second opinion to … Continue Reading

Startup Step: Create a Business Budget / Select the Best Small Business Computer

Competitive Intelligence is a Two-Sided Spy Game

Intelligence About Competitors is Only Part of the Picture Like most business owners, you probably cast eyes on competing businesses to find out where your business stands and to get … Continue Reading

Startup Step: Management

How Many Generations can Co-Exist Within One Workplace?

Small business owners probably employ people from three diverse generations. Since each generation has its own set of beliefs and is driven by different motivational factors, how can you possibly … Continue Reading

Startup Step: Build Your Team / Management

Four Ways that Your Business Can Give Back to the World

And Attract Employees, Too There’s no denying that the ultimate goal of any small business owner involves earnings and profits. Your business wouldn’t survive long if money wasn’t foremost in … Continue Reading

Startup Step: Management / Select the Best Small Business Computer
Business Planning

Great Planning is a Balancing Act Between Forethought and Unabashed Imagination

If you’ve ever heard of hemispheric dominance, then you learned that the right side of your brain controls creative thinking, while the left side is all about logic. OK … … Continue Reading

Startup Step: Create a Business Budget / Management
December Small Business Events

January Small Business Events

Small business events are a great way to broaden your knowledge and network, whether it’s within a specific industry or among more general group of business owners and entrepreneurs. Here’s … Continue Reading

Startup Step: Small Business Events

The End of Net Neutrality: A Nightmare for Entrepreneurs and Small Biz?

The Federal Communication Commission’s plan to end net neutrality has turned the tech community activist, transformed the front page of Reddit, and caused the unsexy hashtag #netneutrality to trend on … Continue Reading

Startup Step: Uncategorized

What To Look For When Hiring a PR Firm

Whether it’s handling publicity around a specific product or more generally sharing a company’s story, many business owners and managers reach a point at which they decide to seek outside … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media

Establish an Impressive Home-Base Without Breaking the Bank

Are you conducting customer meetings in your living room or the local coffee shop? Does your car serve as your home office? Some startup businesses may thrive within an informal … Continue Reading

Startup Step: Create a Business Budget

Employee Compensation can Compensate Your Business, Too

Your small business needs the smartest, most-gifted employees to become one of the big (or bigger) guys. But, your larger counterparts have disposable income while you can think of 20 … Continue Reading

Startup Step: Build Your Team / Management

When should a Startup outsource?

The hectic first days – or years – of a startup can be a stressful time, with tight budgets and time and a drive to get a service or product … Continue Reading

Startup Step: Management
CFO

Have You Considered a Virtual CFO for Your Small Business?

If you read my advice about being your business’ own CFO, then you might have already decided that you’re not the right person for the job. Sure, you’re a brilliant … Continue Reading

Startup Step: Create a Business Budget / Management / Uncategorized