STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Informative, Targeted Marketing Techniques Add Depth To Your Message

Thursday, January 25, 2018

Part 1: An Introduction to Content Marketing If you currently advertise your products or services through traditional media or online, then you’re already on your way toward getting your message … Continue Reading

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Startup Step: Create Basic Marketing Materials / Management / Select an Email Marketing Service
December Small Business Events

February Small Business Events

Wednesday, January 17, 2018

Small business events are a great way to broaden your knowledge and network, whether it’s within a specific industry or among more general group of business owners and entrepreneurs. Here’s … Continue Reading

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Startup Step: Small Business Events

Thinking About a Business Idea? A Virtual CFO Might be a Great Sounding Board

Wednesday, January 10, 2018

Ideas are essential whether you’re growing your business or just getting started, but at some point, practicality has to enter into the picture. Sometimes you need a second opinion to … Continue Reading

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Startup Step: Create a Business Budget / Select the Best Small Business Computer

Competitive Intelligence is a Two-Sided Spy Game

Wednesday, January 3, 2018

Intelligence About Competitors is Only Part of the Picture Like most business owners, you probably cast eyes on competing businesses to find out where your business stands and to get … Continue Reading

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Startup Step: Management

How Many Generations can Co-Exist Within One Workplace?

Friday, December 29, 2017

Small business owners probably employ people from three diverse generations. Since each generation has its own set of beliefs and is driven by different motivational factors, how can you possibly … Continue Reading

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Startup Step: Build Your Team / Management

Four Ways that Your Business Can Give Back to the World

Tuesday, December 19, 2017

And Attract Employees, Too There’s no denying that the ultimate goal of any small business owner involves earnings and profits. Your business wouldn’t survive long if money wasn’t foremost in … Continue Reading

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Startup Step: Management / Select the Best Small Business Computer
Business Planning

Great Planning is a Balancing Act Between Forethought and Unabashed Imagination

Thursday, December 14, 2017

If you’ve ever heard of hemispheric dominance, then you learned that the right side of your brain controls creative thinking, while the left side is all about logic. OK … … Continue Reading

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Startup Step: Create a Business Budget / Management
December Small Business Events

January Small Business Events

Tuesday, December 12, 2017

Small business events are a great way to broaden your knowledge and network, whether it’s within a specific industry or among more general group of business owners and entrepreneurs. Here’s … Continue Reading

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Startup Step: Small Business Events

The End of Net Neutrality: A Nightmare for Entrepreneurs and Small Biz?

Thursday, December 7, 2017

The Federal Communication Commission’s plan to end net neutrality has turned the tech community activist, transformed the front page of Reddit, and caused the unsexy hashtag #netneutrality to trend on … Continue Reading

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Startup Step: Uncategorized

What To Look For When Hiring a PR Firm

Monday, December 4, 2017

Whether it’s handling publicity around a specific product or more generally sharing a company’s story, many business owners and managers reach a point at which they decide to seek outside … Continue Reading

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Startup Step: Create Basic Marketing Materials / Promote With Social Media

Establish an Impressive Home-Base Without Breaking the Bank

Wednesday, November 29, 2017

Are you conducting customer meetings in your living room or the local coffee shop? Does your car serve as your home office? Some startup businesses may thrive within an informal … Continue Reading

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Startup Step: Create a Business Budget

Employee Compensation can Compensate Your Business, Too

Monday, November 27, 2017

Your small business needs the smartest, most-gifted employees to become one of the big (or bigger) guys. But, your larger counterparts have disposable income while you can think of 20 … Continue Reading

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Startup Step: Build Your Team / Management

When should a Startup outsource?

Tuesday, November 21, 2017

The hectic first days – or years – of a startup can be a stressful time, with tight budgets and time and a drive to get a service or product … Continue Reading

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Startup Step: Management
CFO

Have You Considered a Virtual CFO for Your Small Business?

Friday, November 17, 2017

If you read my advice about being your business’ own CFO, then you might have already decided that you’re not the right person for the job. Sure, you’re a brilliant … Continue Reading

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Startup Step: Create a Business Budget / Management / Uncategorized

Fall 2017 ChooseWhat Scholarship: And the Winner Is…

Wednesday, November 15, 2017

Self-employment teaches people lessons of independence and accountability that can’t be learned any other way. Combine these lessons with a solid education, and you’ve got everything you need to start … Continue Reading

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Startup Step: Scholarship
Small Business Conferences August 2018

December Small Business Events

Monday, November 13, 2017

Small business events are a great way to broaden your knowledge and network, whether it’s within a specific industry or among more general group of business owners and entrepreneurs. Here’s … Continue Reading

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Startup Step: Small Business Events

What Business Owners Need to Know about Health Benefits in 2018

Tuesday, November 7, 2017

Whether or not you follow healthcare policy, it’s been hard to miss the headlines over the past year about proposed changes to federal guidelines, executive orders, and rising premiums. Now … Continue Reading

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Startup Step: Create a Business Budget / Get Group Health Insurance

Can Your Employees Work From Home Reliably?

Friday, November 3, 2017

As a contract writer, I always work from home. Admittedly, it requires discipline, particularly when the dog is being particularly cute. Still, I was very trustworthy — and more productive … Continue Reading

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Startup Step: Build Your Team / Create a Business Budget / Find Office Space

Overcoming the Naysayers: Joel and Joanna Fried

Friday, October 27, 2017

Starting your own business is scary and involves lots and lots of hard work. When you first get started, all you have is your idea and your determination to succeed. You … Continue Reading

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Startup Step: Succeeding Despite the Naysayers

How to Choose a Lawyer for your Small Business

Tuesday, October 24, 2017

Unless you run a law office, you probably do not have the resources to hire in-house representation or even put a business attorney on retainer. But this doesn’t mean that … Continue Reading

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Startup Step: Get Small Business Insurance / Name Your Business
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