Small Business Owners Turn to Email Marketing

Small business owners gearing up for the holiday season are turning to email marketing to pull them through as consumer spending continues to fall. The U.S. Commerce Department reported that American expenditures by individuals shrank 0.3 per cent in September compared to August – the biggest fall in the category since June 2004.

According to the Annual Small Business Holiday Outlook released by email marketing company, Constant Contact, eighty-six per cent of small businesses worry that the decline in the economy will harm their holiday sales which, for some, account for up to half of their annual income. As a result, many small businesses will be giving fewer holiday bonuses and hiring fewer seasonal employees to make up for this predicted loss.

The recession has triggered a boost in email marketing as companies are increasing their investments in lower cost marketing mediums. Small business owners are more likely to use email marketing this holiday season than direct mail to inform their potential customers of promotions or sales. If they are going to send their target audience a piece of direct mail, doing so either right before or right after an email hits inboxes could lead both mediums to be more effective than if sent independently of each other.

Gail Goodman, CEO of Constant Contact, says “Email marketing and online surveys are catalysts to the success of small businesses in any economic environment, but they can make the critical difference in trying times. History shows that small businesses have led the way to better economic times in the past, and we are confident that today’s small businesses will do so again.”

The Entrepreneurs' Resource

About ChooseWhat

3 of 27 Comments see all

  1. Denna Westry

    This is my initial visit to this blog. we have a tendency to are starting a new initiative within the same niche as this blog. Your blog provided us with valuable info to figure with. you have done a admirable job.

  2. alex young

    Saw this during my Saturday night web searches. Kind of interesting.

    Thanks for posting.

  3. Sid Downing

    nice post, i never looked at it this way before.

27 Comments

  1. Ben Waugh

    I just stopped by your blog and thought I would say hello. I like your site design. Looking forward to reading more down the road.

  2. Michael

    Thanks for an interesting read, I will check some more of your posts! Thanks Mike

  3. Danny Tormi

    Very informative site, and some very interesting posts. I have bookmarked your site, and will be back, good work guys.. thanks

  4. Dan O'Hare

    How do you propose to carry on giving us such great content? 🙂

  5. Vick

    Great blog. Very good information. Hope most blogs were like this. Keep the good work, you’ll get more visitors.. 🙂

  6. Rajiv

    As a Newbie, I am always searching online for articles that can help me. Thank you

  7. GamerScoop

    Thanks for the great post, this is one of my favourite blogs, keep up the good work!

  8. Marcos

    If you have other links related to this could you post them for me?

  9. Geoffrey

    Enjoyed your site! =) I’ll link back to you site.

  10. andy

    Great article. I will link back from my site. Please post more often if you have the time. Thanks!

  11. Chadhurbhujaya

    Hello Guru, what entice you to post an article. This article was extremely interesting, especially since I was searching for thoughts on this subject last Thursday.

  12. Daily News

    This is what i was looking for. Thank you for sharing it.

  13. Keanu

    I’ll be adding a link from my site to yours. This is quality stuff. Keep it coming!

  14. Judy

    Thank you for your help!

  15. Website Ireland

    This is so current why are we not using it now?

  16. maviael

    Yeah I really liked your article. Nice work!

  17. Top Webmaster Forums

    Didn’t know about it. Very nice information. Submitted this post to Google News Reader.

  18. Dany

    Haha ^^ nice, is there a section to follow the RSS feed

  19. layouter

    Do you know other sources about this topic?

  20. Frederic Stokes

    Thank you for the post, it’s a great read 🙂

  21. Admin

    The RSS button is located in the footer of every page. Thanks for reading!

  22. Slots

    Did you post a few of these things on another blog? That one post looked very familiar. Maybe I saw something about it on the news?

  23. Izzatz

    Well it’s still debatable. Open to an argument.

  24. Paul Marshwood

    I enjoyed your post and have bookmarked your site. ~ Cheers Paul

  25. Sid Downing

    nice post, i never looked at it this way before.

  26. alex young

    Saw this during my Saturday night web searches. Kind of interesting.

    Thanks for posting.

  27. Denna Westry

    This is my initial visit to this blog. we have a tendency to are starting a new initiative within the same niche as this blog. Your blog provided us with valuable info to figure with. you have done a admirable job.