Top Email Marketing Services that Integrate with Salesforce

Salesforce is a business cloud computing customer relationship management (CRM) provider that currently has 82,400 customers and over 2,100,000 subscribers. In response to this sizeable market, many email marketing services have created tools that let people integrate email marketing with their existing Salesforce CRM accounts.

If you use Salesforce to manage your customer relationships, or you’re thinking about getting it, you’ll save yourself a lot of trouble by signing up for an email marketing service that fully integrates with Salesforce, or at least lets you import your Salesforce contacts easily.

To help Salesforce users make a quick and informed buying decision on an email marketing tool that will work for their needs, we’ve compiled a list of the top services with details below.

Fully Integrated with Salesforce

Many email marketing services like to tout the fact that they’ll integrate with Salesforce. However, this can be misleading. Some services only let you import contacts from Salesforce, while others offer full integration. Full integration means that your email marketing service is built into your Salesforce interface, allowing you to conveniently create email campaigns and manage email contacts from within your Salesforce account. You can also easily sync or transfer contacts between your email marketing service and Salesforce.

The following email marketing apps (from appexchage.salesforce.com) let you integrate your email marketing service with Salesforce.

iContact for Salesforce

                        

App details:

  • 2010 Customer Choice Award Winner
  • Email campaign reports can be analyzed down to each individual recipient
  • No per-user fee—When you buy iContact for Salesforce you get a monthly site-license so all your users can use the application with no additional fees
  • “Targeted send” feature—Salesforce users can learn who opened or clicked on your message and send targeted messages based on these and other behaviors
  • Add Like and Tweet buttons to your messages
  • 99% deliverability guarantee

*For more information about iContact, read our full iContact Review.

VerticalResponse for Group Edition

                    

App details:

  • Use your existing opted-in Leads & Contacts in Salesforce to create mailing lists of any size, or upload your own lists from any CSV file
  • Use any of their 500+ pre-designed templates, create a design with their simple HTML editor, or upload your own HTML
  • Add Like and Tweet buttons to your messages

*For more information about Vertical Response, read our full Vertical Response Review.

Jango Mail for Salesforce

App details:

  • Real-time reporting of opens, clicks, bounces, unsubscribes, forwards, and activity through your web site
  • Rendering tool—See exactly what your email looks like in Yahoo, Gmail, AOL, and other email clients before sending
  • Email campaign reports can be analyzed down to each individual recipient

*For more information about Jango Mail, read our full Jango Mail Review.

Constant Contact for Salesforce v1.0

         

App details:

  • Import contacts from Salesforce into Constant Contact (not automatic)
  • Sync opt-out lists between Salesforce and Constant Contact
  • Email campaign reports can be analyzed down to each individual recipient

*For more information about Constant Contact, read our full Constant Contact Review.

MailChimp Connector for Salesforce CRM

    

App details:

  • Import contacts from Salesforce into MailChimp (not automatic)
  • Sync opt-out lists between Salesforce and MailChimp
  • Automatically create Salesforce leads when you get new subscribers

*For more information about MailChimp, read our full MailChimp Review.

Import from Salesforce

The following email marketing services do not fully integrate with Salesforce, but they do let you easily import contacts from Salesforce into your email marketing account and create contact lists for your email campaigns.

GetResponse

Pros:

  • Excellent email creation tools
  • High quality campaign reports
  • High quality customer service
  • High quality contact management system
  • Can export a clean contact list that automatically removes bounced and unsubscribed email addresses
  • Can import contacts from email accounts (e.g. Gmail, Yahoo, Hotmail)
  • Can create A/B test campaigns (to test subject line, from name, time sent)
  • 1 GB of image hosting

*Read instructions on how to import from Salesforce to GetResponse.

*For more information about Get Response, read our full GetResponse Review.

Benchmark Email

Pros:

  • Excellent email creation tools
  • High quality customer service
  • High quality campaign reports
  • Can import contacts from email accounts (e.g. Gmail, Yahoo, Hotmail)
  • Can export a clean contact list that automatically removes bounced and unsubscribed email addresses
  • A real person manually reviews your email campaign before it’s sent

*Read instructions on how to import from Salesforce to Benchmark Email.

*For more information about Benchmark Email, read our full Benchmark Email Review.

Emma

Pros:

  • High quality customer service (scored 5 out of 5 stars)
  • Unlimited image hosting (Market Standard is 5-10 MB)
  • Can export a clean contact list that automatically removes bounced and unsubscribed email addresses
  • Flexible email templates

*Read instructions on how to import from Salesforce to Emma.

*For more information about Emma, read our full Emma Review.

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2 of 2 Comments see all

  1. Luke

    Our company Boomerang (www.boomerang.com) provides an email marketing solution that integrates with Salesforce (http://appexchange.salesforce.com/listingDetail?listingId=a0N300000016b0YEAQ). We have partnered with Salesforce since 2008.

  2. biz

    Salesforce is good for Business companies.

2 Comments

  1. Luke

    Our company Boomerang (www.boomerang.com) provides an email marketing solution that integrates with Salesforce (http://appexchange.salesforce.com/listingDetail?listingId=a0N300000016b0YEAQ). We have partnered with Salesforce since 2008.

  2. biz

    Salesforce is good for Business companies.