STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Carol Slott plants reading Charlie

Rest In Peace to Our Longtime Witty & Wonderful Writer, Carol Slott

Over the last few years at ChooseWhat, we’ve predominantly featured the business blog writings of one wonderful Carol Slott – not only because she was an excellent writer, but because … Continue Reading

Startup Step: Management
what if plan for future

Make Better Business Decisions by Asking “What-If”

According to a June, 2020 survey conducted by PwC, a global network of firms delivering services for businesses, 64 percent of CFOs planned changes to products or services. Additionally, MIT … Continue Reading

Startup Step: Management
Pivot Your Business To Turn

Consider a Perpetual Pivot for Your Business

The businesses that continue to survive through this devastating shut-down typically have done so by altering the ways that they get their products or services out to market. Often referred … Continue Reading

Startup Step: Management
moon rocket small business

A Can-Do Attitude Moves Small Businesses to the Moon

Elon Musk Has Proven That Limiting Beliefs Make No Sense Have you ever found yourself giving up on creating a new product or solving a problem because you didn’t have … Continue Reading

Startup Step: Management
2021 Tax Changes on keyboard

The Taxes, They Are A-Changing

Do You Know What to Expect for the 2021 Tax Season? Even as you wrap up your business’ 2020 taxes, it’s certainly not too early to educate yourself on changes … Continue Reading

Startup Step: Management
digital training

Time to Re-Assess Your In-House Training Program

Competency and productivity depend on every team member knowing what to do, when to do it, and how to get timely answers to questions along the way. Whether you have … Continue Reading

Startup Step: Management

Take One Step Back for Your Customers

I used to love online shopping. What could be more convenient? But, over the last year, one major shipper has gotten in the way, from delivering to the wrong address, … Continue Reading

Startup Step: Management
Business Productivity Tools

Could Your Business Be More Productive?

Productivity Tools Abound If You Know What to Look For If you want to cut back on expenses, or even find extra money to save for a rainy day, then … Continue Reading

Startup Step: Management
business competition tug of war

5 Ways to Partner for Survival and Growth

On a single day late last year, I heard three different stories of new business partnerships: Ulta planned to open stores within Target stores, Walmart was working with GM to … Continue Reading

Startup Step: Management

How Many Ways Can the Public Get in Touch With Your Business?

These days, many people just don’t like to make a phone call anymore. Still, they continue to have questions or even the occasional complaint. If they can’t reach you using … Continue Reading

Startup Step: Management

How Much Control Do You Need Over Your Phone System?

You’re probably not old enough to remember the times when a business phone system was in the hands of a switchboard operator who manually connected all incoming calls by plugging … Continue Reading

Startup Step: Management
Customer Testimonials Star Business Promotion

Customer Testimonials Add Power to Promotion

I try to follow one basic rule when buying products or services: I never send more constructive complaints than compliments. The negative feedback hopefully provides vendors with a list of … Continue Reading

Startup Step: Management
Remote Workers Move Out Of State

Do Your Remote Workers Plan to Move Out of State?

Between 15-23 *MILLION* U.S. employees plan to move away from the regions where they currently work. For both the employer & employee, there can be unexpected costs to doing so though. Read on to better prepare. Continue Reading

Startup Step: Small Business Events

4 Easy Steps to Getting a Branded Business Email Address with Google Workspace (formerly G Suite)

For a small business just starting out, getting a branded email address is essential to start communicating with business contacts and establish a sense of professionalism.  Google Workspace (formerly known … Continue Reading

Startup Step: Set Up Business Email Accounts
Rainy Day Business Fund

6 Ways to Save Money For a Rainy Day

We recently discussed the importance of maintaining an emergency fund to see you through hard times. These savings also make reserves available to take advantage of good buying deals. Unfortunately, … Continue Reading

Startup Step: Management
VoIP Internet Phone System

VoIP: A Funny Name for a Serious Business Phone System

When I need a chuckle, but funny cat videos won’t help, I turn to videos of young people trying to figure out rotary telephones. Clearly, phone technology has changed drastically … Continue Reading

Startup Step: Management
boss demonstrating to employees on whiteboard

From Pupils to Einsteins

An Individualized Approach to Training Methods Makes a Difference Believe it or not, I just bought my first smart phone. Learning the basics was extra challenging due to social distancing. … Continue Reading

Startup Step: Management
Business Owner Evaluating Need For Growth Space

Grow Your Business Without Stretching Your Physical Limits

Now that a light seems to be appearing at the end of the shutdown tunnel, it’s time to think beyond business survival, and on to future growth. Still, your company … Continue Reading

Startup Step: Management
overworked employee

How Many Extra Things Should You Expect From Your Employees?

Here are some unwritten rules that can help you avoid stepping over the line when asking your employees to temporarily perform different types of work. Continue Reading

Startup Step: Management
emergency fund piggy bank floating

Does Your Business Maintain an Emergency Fund?

Small businesses don’t typically have tons of cash to leave on the sidelines. Still, even without a nation-wide shut down, the Bureau of Labor Statistics has reported that approximately one-third … Continue Reading

Startup Step: Management