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STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

November Small Business Events

November 2018 Small Business Events

Every month at ChooseWhat we compile a list of small business events around the country and here in Austin, TX that we find interesting and think will be useful to … Continue Reading

Startup Step: Small Business Events
Personal Business

It’s Just Business — Don’t Take it Personally

Elon Musk Should Teach a Class on the Downsides of Personal Involvement I’m impressed by Elon Musk; he is a great example of how to take a creative no-holds-barred approach … Continue Reading

Startup Step: Management / Uncategorized
Exit Strategy For Success

Don’t Let Your Exit Strategy Outshine Your Success Strategy

Some time ago, I explained the importance of planning for the end of ownership. This was important advice, but never let it take time away from constantly honing your success … Continue Reading

Startup Step: Management
Gold In Complaints

There’s Gold in Them-Thar Complaints

How Negative Customer Feedback Can Make More Money for Your Business Nobody enjoys criticism, but when it comes to building a winning business, it can be more valuable than praise. … Continue Reading

Startup Step: Management
November Small Business Events

October 2018 Small Business Events

Trick or treat? New business leads? …or is startup funding what you need? October is around the corner and once again small biz and startup communities throughout the country have … Continue Reading

Startup Step: Management
Referral Marketing

Are Your Customers Helping to Increase Your Sales?

If the answer to this question is “no,” then you’re probably not familiar with the term, referral marketing. The fact is that 92 percent of individuals who make buying decisions … Continue Reading

Startup Step: Management
Project Management Triangle

Understanding the Project Management Triangle

How to Satisfy Customers When You Can’t Do it All Have you ever lost business because your small company simply doesn’t have the resources to accomplish everything that the customer … Continue Reading

Startup Step: Management / Uncategorized
How Many Meetings

How Many Meetings Does Your Business Really Need?

I just read an article saying that Jeff Bezos, Mark Cuban, Elon Musk and others all view meetings as time-wasters. Cuban says that he won’t attend meetings (or talk on … Continue Reading

Startup Step: Management
November Small Business Events

September 2018 Small Business Events

September is the perfect time of year to step outside of your routine, socialize, expand your community and nourish your ever-growing small business. With the hotter summer months fading away, … Continue Reading

Startup Step: Management
Follow Your Passion

Following Your Passion: a Moneymaker or a Dud?

If you start a business based on your hobbies or anything that you love to do, is it true that you’ll really never work a day in your life?. The … Continue Reading

Startup Step: Management
PayPal payment avenues charges

Paypal Fees: Who Gets Charged What?

Buying, selling or sending money online is a remarkably immediate process that has become embedded in our modern economic system. With reputable companies like Paypal, these tasks can be completed … Continue Reading

Startup Step: Management
Global Outsourcing

The Logistics Behind Global Outsourcing

You’re probably not ready for global business expansion yet, but your company still touches areas outside of the U.S. Perhaps you get the best deal on parts or office supplies … Continue Reading

Startup Step: Management
Office Laughter

Fun and Laughter: The Best Medicine for Your Business?

A Jubilant Workplace Atmosphere May Not Always be Right, But it Offers Definite Advantages for Many Have you heard the one about the business that kept everyone laughing? The punchline … Continue Reading

Startup Step: Management
September Small Business Events

August Small Business Events

August is brimming with an excellent line-up of events for entrepreneurs and small business owners. We highly recommend taking advantage of these public classes, seminars, expos, and workshops that have … Continue Reading

Startup Step: Management
Networking 101

Networking 101

How It Helps You … And How You Can Help Others Regardless of the quantity and quality of people on your team, you can’t always count on them to meet … Continue Reading

Startup Step: Management
Failure to success

Can You Fail Your Way to Business Success?

I just read an article by Melinda Gates, recounting the massive failure of Microsoft Bob. During the early days of PCs, Bob was intended to be a friend who could … Continue Reading

Startup Step: Management
Thinking Outside of the Box

What Does Thinking Outside of the Box Really Mean?

In 2016, Elon Musk’s Space-X announced plans to go to Mars, and many people smirked at the unrealistic pipe dream. Now that the company anticipates a trip by next year, … Continue Reading

Startup Step: Management
July Small Business Conferences

July Small Business Events

In our selection of small business events this month you will discover programs presented by organizations that want to see your small business grow and succeed! Such conferences, workshops, and … Continue Reading

Startup Step: Small Business Events

Can Your Small Business Make Charitable Contributions Under the New Tax Law?

The new tax law will likely help your small business keep more of its money for 2018 and beyond. Still, certain deduction write-off changes came with the lower tax rates, … Continue Reading

Startup Step: Management

Tackling the Challenges of Solopreneur Businesses

Now that you’ve struck out on your own, your problems are solved. You are in total control. You make all the decisions, you curb all unnecessary spending, and you answer … Continue Reading

Startup Step: Management