Just like any business, a food trailer is only successful if you get the word out and entice customers to visit. Marketing materials and giveaways are just as valid and useful for a trailer than they are for a regular restaurant.
Marketing Materials for Food Trailers
Some options for you to consider when marketing your food trailer:
- Buyer-Appreciation Programs / Punch cards: Punch cards offer an easy way for you to recognize your loyal customer base. We recommend printing a few hundred during promotions once or twice a year so that you don’t end up losing money. You may also wish to research online programs that offer bonuses for check-ins if you are trying to boost your social media presence.
- Coupons: Be careful about group buying and coupon options that promise to drive customers to you. Do the math before signing any agreements.
- Promotional Materials / Swag: Get your brand out there. Create a marketing budget to include swag: contour-cut stickers, flyers/posters, postcards, buttons, magnets, koozies – whatever would best work with your product.
For more information about different types of marketing materials and where to get them printed, check out How To: Create Basic Marketing Materials.
See the full CW Startup Guide, which walks you through each step of starting your business.