Logos are an important part of a company’s identity. They create brand recognition, and more importantly, convey what a company does and what its core principles are. Finding the right logo, however, can be a confusing process. If you’re starting a business and need your first logo, or need to overhaul your existing look, seeking out a local graphic designer may seem overwhelming and expensive. Luckily, there are a number of online marketplaces that allow you to connect with designers around the world. Here we’ve highlighted a few of the best online sources for businesses in search of a logo.
99 Designs: This is an online marketplace for crowd sourced online design. Customers host a design contest, and graphic designers compete to make a logo based on a description and budget. As designs come in, you can give feedback to individual designers, so if you see a design that’s 99 percent perfect, they can work with you to make it 100 percent what you have in mind. Here’s a great, comprehensive tutorial on how to run a contest on 99 Designs, and how to maximize results.
Upwork (formerly oDesk): Upwork connects clients with freelancers for a range of computer- and communications-related jobs, including graphic design. The site offers help from recruiting experts in writing job descriptions at no charge, and gives you a chance to see reviews and past portfolio items for freelancers you’re considering.
TaskRabbit: TaskRabbit outsources almost any job, from dog walking to web site design. Once you create an account, you describe the job you need done, define a budget, and connect with a designer. Payment is made through the site. If you like working with a specific person you find on the site, you can make “direct hire” requests from their profiles.
Logo Design Pros: While its primary focus is logo design, this company also offers web development, app and game development, and website design. Customers choose one of seven packages, which range from $95 for basic designs and up to three revisions, all the way to the ‘Superior’ package, which includes unlimited logo concepts, copyright protection, social media pages, and a host of other features for $1,255. If you need them to, they offer to turn a logo around for you in one business day.
CrowdSpring: CrowdSpring specializes in logos, graphic design, and naming. It draws from a pool of more than 154,000 designers and writers, and offers free customized legal contracts. Customers describe a job, name a price and deadline, and then view submissions from designers. You can work with the designer you choose to give feedback and see revisions. Once you purchase a design, you also have full rights to that design.